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Journalism |
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JOUR 357 - Advanced Practices in Television News
Study and practice of electronic newsgathering and reporting. Experiences include preparing on-camera field reports and newscast scripts, interviewing news figures, editing videotaped news reports, and anchoring newscasts.
Prerequisites & Notes
PRQ: JOUR 354 and JOUR 356. CRQ: JOUR 355.
Credits: 3
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JOUR 360 - Public Relations Writing
Theory and preparation of public relations materials such as news releases, features, media kits, interviews, and fact sheets.
Prerequisites & Notes
PRQ: JOUR 200A or JOUR 200B and JOUR 312 and JOUR 335.
Credits: 3
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JOUR 364 - Television News Producing and Directing
Study and practice of television newscast production and direction in both scripted and unscripted formats, using digital and analog studio equipment and an Electronic News Room computer network. Focus on the special concepts, problems, and skills of airing TV news in an increasingly automated, technological environment. Explores centralization both of newscast production responsibilities and of newscast director and “line” producer roles. Students produce and direct “live” TV newscasts that air on DeKalb community Cable TV System.
Prerequisites & Notes
PRQ: COMS 357 or JOUR 357.
Credits: 3
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JOUR 401 - Editorial and Opinion Writing
Principles and practices of developing interpretative articles and series as well as editorials and opinion columns. Experience in carrying out research on current issues, in writing, and in evaluating the work of others. Examination of the opinion function of the mass media.
Prerequisites & Notes
PRQ: JOUR 200A or JOUR 200B.
Credits: 3
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JOUR 402 - Advanced Reporting
Off-campus investigative news reporting, including reporting on taxes, the courts, religion, science, and on local stories with an international angle. Use of Internet to research census data and write census-based articles.
Prerequisites & Notes
PRQ: JOUR 302.
Credits: 3
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JOUR 407 - Media Convergence
Development, structure, and future of converged media. Examination of how media have changed and the future of media with focus on social, political, and economic effects of convergence. Techniques for reporting, producing, and managing news in multiple platforms.
Credits: 3
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JOUR 410 - News Editing
Advanced practice in editing and headline construction for print media, and in newspaper and newsletter page design.
Prerequisites & Notes
PRQ: JOUR 200A or JOUR 200B.
Credits: 3
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JOUR 415 - Advanced Photojournalism
Advanced techniques of digital photography. This course builds on the skills taught in JOUR 315 (Digital camera operation, photo composition, photo editing in Photoshop, and color printing.) Students are introduced to specialized color photography under different conditions, such as night photography, snow photography, and close-up photography, Students write illustrated papers on well-known photographers. Students are supplied with professional equipment.
Prerequisites & Notes
PRQ: JOUR 315 or consent of department.
Credits: 3
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JOUR 416 - Photograph Editing
Digital editing and layout of photographs. Selection of photographs from various electronic news sources and editing them for use as singles, spreads, and essays. History of newspaper and magazine design as well as the ethics of photographic selection, editing, and presentation.
Prerequisites & Notes
PRQ: JOUR 312 or consent of department.
Credits: 3
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JOUR 435 - Advanced Public Relations
Crosslisted as COMS 435X. Analysis of public relations problems and procedures through use of case studies and other materials. Positions public relations practice and process within context of integrated marketing communication.
Prerequisites & Notes
PRQ: COMS 370 or COMS 380 or JOUR 335 and junior standing, or consent of department.
Credits: 3
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JOUR 436 - Public Relations Problems
Investigation in depth of problems in public relations in a number of specialized areas, based on new developments, primary sources, and cases. Emphasis on individual investigation and oral and written reports with discussion. May be repeated to a maximum of 6 semester hours when topics vary.
Prerequisites & Notes
PRQ: JOUR 435.
Credits: 3
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JOUR 449 - Media Management
Management of mass communications organizations, with emphasis on general administration, advertising, promotion, production, research, and planning.
Prerequisites & Notes
PRQ: Junior standing.
Credits: 3
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JOUR 454X - Transnational Communication and Media
Crosslisted as COMS 454. Study of the development, structure, functions and control of international communications media systems and activities as they affect world relations.
Credits: 3
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JOUR 459X - History of Broadcasting
Crosslisted as COMS 459. History of radio and television broadcasting in the United States from its inception to the present.
Credits: 3
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JOUR 460 - Specialized Press Writing
Writing for specialized publications: research for articles, writing in the style of specialized publications, and the marketing of articles. Includes study of the specialized press.
Prerequisites & Notes
PRQ: JOUR 200A or JOUR 200B.
Credits: 3
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JOUR 461 - Specialized Press Editing
Practical work in managing, planning, editing, and producing specialized publications. Includes reporting, copywriting, and picture editing.
Prerequisites & Notes
PRQ: JOUR 312.
Credits: 3
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JOUR 471 - Teaching Journalism: Supervision of School Publications
Methods and materials for teaching journalism and supervising publications in secondary schools and junior colleges; courses of study; organization; attention to exceptional students; planning for multicultural classes and staffs; and production of publications. Includes 15 clock hours of clinical experience.
Prerequisites & Notes
PRQ: Junior standing or consent of department.
Credits: 3
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JOUR 480 - Journalism Law and Regulation
Law and regulation affecting the concept of freedom of the press, access to information, free press–fair trial, libel, privacy, copyright, access to the media, and legal concepts and restrictions related to the press, publishing, electronic media, photojournalism, and public relations.
Prerequisites & Notes
PRQ: Junior standing.
Credits: 3
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JOUR 481 - History of Journalism
Development of a free press from its origins in Europe through the emergence of modern journalism. Includes study of early newspapers, periodicals, and broadcast news programs.
Prerequisites & Notes
PRQ: Junior standing.
Credits: 3
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JOUR 482 - International News Communications
Survey of the news media and international affairs; foreign correspondence and coverage; international news agencies; and country-by-country historicalsocietal study of foreign journalism.
Prerequisites & Notes
PRQ: Junior standing.
Credits: 3
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JOUR 483 - Mass Media in Modern Society
Concept and role of mass communications; rights, restrictions and responsibilities of the mass media; and interactions of mass communications and society.
Prerequisites & Notes
PRQ: Junior standing.
Credits: 3
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JOUR 485A - Topics in Journalism Writing
In-depth study and discussion of current topics of special importance and interest in the field of journalism writing, including the background of the topics and their relationship to other fields. May not be repeated.
Prerequisites & Notes
PRQ: Written permission from the faculty member coordinating the work.
Credits: 3
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JOUR 485B - Topics in Journalism and Society
In-depth study and discussion of current topics of special importance and interest in the field of journalism and society, including the background of the topics and their relationship to other fields. May not be repeated.
Prerequisites & Notes
PRQ: Written permission from the faculty member coordinating the work.
Credits: 3
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JOUR 486 - Journalism Ethics
Conceptual perspectives for ethical decision making in a journalistic setting. Survey of historical examples of media criticism from an ethical perspective. Consideration of contemporary controversies in journalism ethics.
Prerequisites & Notes
PRQ: Junior standing.
Credits: 3
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JOUR 487 - News and Entertainment
Intersection of news and entertainment and its implications for journalists and media practitioners through media analyses and criticism. Examination of the intersection as it relates to cultural citizenship, politics, and journalistic norms and practices.
Prerequisites & Notes
PRQ: Junior standing.
Credits: 3
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JOUR 490 - Ethnic Minorities and the News Media
Development of the press of various European ethnic groups in the 19th and early 20th centuries, the needs it fulfilled, and its role in helping ethnic groups adjust to American society. The press of ethnic groups such as African Americans and Native Americans is also examined.
Prerequisites & Notes
PRQ: Junior standing.
Credits: 3
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JOUR 492 - Internship in Journalism
Work experience for students planning to enter the field of mass communication. Students work for a semester or a summer as interns with appropriate organizations under the supervision and advisement of a department faculty coordinator. S/U grading.
Credits: 3
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JOUR 495 - Directed Individual Study
May be repeated to a maximum of 4 hours.
Prerequisites & Notes
PRQ: Written permission from the faculty member with whom students are doing the work and the course coordinator.
Credits: 1-4
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JOUR 496 - Journalism Honors Seminar
Seminar meetings and independent study for students pursuing the B.A. or B.S. degree with Honors in Journalism. Work culminates in honors paper or project.
Prerequisites & Notes
PRQ: Senior standing and minimum GPA of 3.25 in all work and in all journalism courses.
Credits: 3
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Kinesiology and Physical Education |
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KNPE 100 - Scientific Basis of Human Activity
Aspects of physical activity–biological, mechanical, physiological, nutritional, and psychological–with laboratory experiences to further students’ understanding of these areas.
Credits: 3
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KNPE 111 - Sport: Culture and Society
Examination of interaction between sport and culture; impact of sport on United States society; and social processes which influence sport.
Credits: 3
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KNPE 399 - Honors Seminar
Topics announced. May be repeated to a maximum of 6 semester hours when topic varies. PRQ: Admission to University Honors Program or departmental Honors Program.
Credits: 3
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Korean |
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FLKN 103 - Beginning Korean I
Proficiency-based introduction to speaking, reading, and writing Modern Korean. Emphasis on oral proficiency and on the acquisition of reading and writing skills. Designed for students with little or no background in Korean.
Credits: 5
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FLKN 104 - Beginning Korean II
Continuation of FLKN 103.
Prerequisites & Notes
PRQ: FLKN 103 or consent of department.
Credits: 5
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Language Arts |
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LTLA 301 - Writing for Prospective Teachers
Use of English prose writing conventions in educational applications.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 1
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LTLA 305X - Language Development
Crosslisted as COMD 305. Overview of oral language acquisition including phonological, morphological, syntactic, semantic, and pragmatic development in children from infancy through adolescence.
Credits: 3
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LTLA 341 - Language Arts in the Elementary School
Development of an effective language arts program with emphasis on instructional methods and materials.
Prerequisites & Notes
PRQ: GPA of at least 2.75, junior standing, and successful completion of the ICTS Test of Academic Proficiency.
Credits: 3
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LTLA 350 - Language Arts in the Middle School
Instructional applications, experiences, and assessment of the development of language arts teaching techniques and strategies at the middle school level.
Credits: 3
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LTLA 361 - Literature for the Young Child
Role of literature in promoting language, cognition, and social development in young children (0-8 years old).
Credits: 3
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LTLA 362 - Children’s Literature in a Multicultural Society
Introduction to children’s literature across cultures, types, and historical periods with emphasis on selection and classroom applications.
Credits: 3
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LTLA 363 - Young Adult Literature in a Multicultural Society
Young adult literature across cultures, types, and historical periods with emphasis on classroom applications, and the diverse needs of middle- and high-school students.
Credits: 3
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LTLA 430 - Contemporary Language Arts
Introduction to contemporary applied language arts programs. Emphasis on methods, materials, and instructional procedures for elementary school children.
Prerequisites & Notes
PRQ: Junior standing.
Credits: 3
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Lesbian, Gay, Bisexual, Transgender Studies |
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LGBT 350 - Lesbian, Gay, Bisexual, and Transgender Studies
Survey of issues and theories in lesbian, gay, bisexual, and transgender studies. Interdisciplinary study of sexual orientation and gender identity, with attention to race, ethnicity, and class.
Credits: 3
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LGBT 351 - Research in Lesbian, Gay, Bisexual, Transgender Studies
Survey and practical exploration of methods, issues, and problems in formulating and conducting research in lesbian, gay, bisexual, and transgender studies, both within specific academic fields and as an interdisciplinary effort, with attention to evaluation and interpretation of source materials, field research methods, and critical issues.
Prerequisites & Notes
PRQ: LGBT 350.
Credits: 3
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Management |
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MGMT 101 - Introduction to Business and Entrepreneurship
Background information for students specializing in business subjects. Provides an opportunity to develop concepts, attitudes, and philosophies about business and entrepreneurship. Not open to majors in the College of Business.
Credits: 3
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MGMT 217 - Legal Environment of Business
Study of the nature of the legal system in which society functions, including basic business agreements, business entities, and government regulation.
Credits: 3
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MGMT 301 - Business and Society
Development of an understanding of the complex and important ways in which business affects and is influenced by its societal environment. Topics include social, political, and economic constraints on decision making for the firm and the effects business has on society in its role as employer, producer, and corporate citizen.
Prerequisites & Notes
PRQ: Grade of C or better in UBUS 310 and UBUS 311.
Credits: 3
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MGMT 311 - Social Entrepreneurship
Examination of the factors that support the development and growth of sustainable ventures to generate economic, social, and environmental change, including understanding the social value proposition, sustainable business models, and management practices related to resource acquisition, organization, and performance management frameworks.
Prerequisites & Notes
PRQ: Junior or senior standing, or consent of department.
Credits: 3
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MGMT 320 - Foundations of Business and Entrepreneurship
Identify and understand the functions within and environments of commercial enterprises in the context of entrepreneurial ventures. Topics include, but are not limited to, idea generation and evaluation, new venture creation, enterprise functions, the entrepreneur, corporate entrepreneurship, organizational ethics, and related topics. Not open to business majors.
Prerequisites & Notes
PRQ: ACCY 206 and ACCY 207, or ACCY 288, or consent of department.
Credits: 3
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MGMT 327 - Creativity, Innovation, and Entrepreneurship
Study of methods used and development of skills needed to identify entrepreneurial opportunities and construct innovative solutions. Topics include theories of creativity, enterprise idea generation and evaluation, and other concepts, models and techniques used in practice.
Prerequisites & Notes
CRQ: UBUS 310 or MGMT 320 or consent of department.
Credits: 3
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MGMT 333 - Principles of Management
Fundamental considerations of planning, organizing, actuating, controlling, and ethical implications of management practice. Application of principles and techniques to all organizations, including those of business, government, and not-for-profit organizations. Not open to majors in the College of Business.
Prerequisites & Notes
PRQ: PSYC 102 and junior or senior standing.
Credits: 3
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MGMT 335 - Organizational Behavior
Theories and concepts related to human behavior in organizations at the individual, interpersonal, group, and organizational levels. Application of these theories and concepts to managerial problems and opportunities.
Prerequisites & Notes
PRQ: MGMT 333 or UBUS 310 and UBUS 311, or consent of department.
Credits: 3
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MGMT 346 - Business Communication
Development of effective communication skills for a variety of business situations. Application of basic communication skills and human relations principles to planning, organizing, and producing letters, reports, and oral presentations.
Prerequisites & Notes
PRQ: COMS 100, ENGL 104 or ENGL 105, and junior standing (all majors). CRQ: UBUS 310 (business majors only).
Credits: 3
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MGMT 355 - Human Resource Management
Introduction to human resource management principles, processes and systems. Analysis of the components of human resource management including organizational assessment and human resource planning; recruitment and selection, compensation and benefits administration, training and development, employee relations, program utility analysis, human resource management information systems, computer integration in human resource programs, and employment laws.
Prerequisites & Notes
PRQ: MGMT 333 or UBUS 310 and UBUS 311, or consent of department.
Credits: 3
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MGMT 360 - Coaching and Mentoring
Exploration and practice of the skills needed to develop and change others through effective coaching and mentoring. Topics include developmental coaching and mentoring, personality differences and coaching effectiveness, ethical dilemmas in coaching and other concepts that influence the development of effective coaching and mentoring abilities. Opportunity to coach peers throughout the semester. May be repeated to a maximum of 3 times.
Prerequisites & Notes
CRQ: MGMT 335 or consent of department.
Credits: 1
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MGMT 387 - International Study in Management
Short-term study abroad experience to study cultural differences, problems, issues, trends, and practices in management within the international environment. Includes visits to foreign organizations, presentations by organizational managers and executives, and discussions with foreign and domestic international faculty. Supervised by department faculty member.
Prerequisites & Notes
PRQ: UBUS 310 or MGMT 333, or consent of department.
Credits: 3
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MGMT 395 - Career Planning in Management
Career planning and job search skills unique to management majors. Topics include self-assessment, job search, personal development, career paths, career management, relocation issues, international assignments, business etiquette, business ethics, mentoring, and business cultures. S/U grading.
Prerequisites & Notes
PRQ: Grade of C or better in UBUS 310 and UBUS 311.
Credits: 1
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MGMT 402X - Resources Strategies for Nonprofit Organizations
Crosslisted as PSPA 402. Survey of resource strategies for nongovernmental public service organizations; including fundraising, grant writing, volunteer management, and oversight roles.
Credits: 3
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MGMT 411 - Entrepreneurship in Microfinance Organizations
Study of the purposes, management, and effects of microfinance organizations. Topics to be covered include a review of current status of microfinance organizations, clients, management and operational issues, evaluation of different microfinance organizations and models, and sustainability.
Prerequisites & Notes
PRQ: Junior or senior standing or consent of department.
Credits: 3
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MGMT 412 - Business Law
Commercial transactions, basic legal concepts of commercial paper, sales, secured transactions, and related topics. Uses case materials and problems.
Prerequisites & Notes
PRQ: MGMT 217, accountancy major, or consent of department.
Credits: 3
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MGMT 413 - Legal and Ethical Constraints on Business Conduct
Study of legal and ethical constraints on conduct in the corporate setting. Includes a close examination of relevant statutes and discussion of current issues in the regulation of corporate behavior.
Prerequisites & Notes
PRQ: Grade of C or better in UBUS 310 and UBUS 311.
Credits: 3
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MGMT 417 - Leading and Managing Change
Develops knowledge and capabilities to manage and lead personal and organizational change. Topics include understanding how change occurs at the individual and organizational level, seeing opportunities for change, leveraging strengths, navigating cultural and ethical dynamics, overcoming resistance to change, and related topics.
Prerequisites & Notes
PRQ: MGMT 335 or consent of department.
Credits: 3
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MGMT 427 - Entrepreneurship and Business Model Design
Introduction to and exploration of traditional and innovative venture practices combined to describe and define an enterprise. Topics include but are not limited to the value proposition offered, market drivers chosen, and revenue generation options to launch and sustain enterprises.
Prerequisites & Notes
PRQ: UBUS 310 or MGMT 320 or consent of department. CRQ: MGMT 327.
Credits: 3
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MGMT 436 - Compensation and Benefits Administration
Design and implementation of organizational compensation systems. Integration of internal equity and external market considerations in wage systems through use of job evaluations and market surveys. Compensation as a means of effective recruitment, motivation, and retention of employees. Benefits program design, cost containment, and program management. Performance appraisal processes and implementation of merit systems. Statutes affecting compensation practices (e.g., minimum wage laws, unemployment compensation, worker’s compensation).
Prerequisites & Notes
PRQ: Grade of C or better in MGMT 335 and MGMT 355.
Credits: 3
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MGMT 437 - Entrepreneurship and Business Model Implementation
Understanding requirements of establishing a new venture or managing a small business. Multiple functions within the firm emphasizing those that contrast with established firms.
Prerequisites & Notes
PRQ: Grade of C or better in MGMT 427 or consent of department.
Credits: 3
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MGMT 438 - Human Resource Planning and Staffing
Recruitment and selection process in organizations. Methods of job analysis used in determining requisite knowledge, skills, and abilities for job performance. Development of internal and external recruitment strategies. Choice and validation of selection devices. Calculation and analysis of selection utility. Recruitment and selection in both line and staff capacities.
Prerequisites & Notes
PRQ: Grade of C or better in MGMT 335 and MGMT 355.
Credits: 3
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MGMT 439 - Human Resource Management Policies
Legal aspects of human resource management policies and problems. Management challenges in coping with and operating within governmental regulations. Reconciliation of union and management policies.
Prerequisites & Notes
PRQ: Management major and a grade of C or better in MGMT 335 and MGMT 355.
Credits: 3
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MGMT 442 - Organization Design
Theory and practices of designing and managing business organizations. Impact of the organizational design determinants of size, technology, environment, and human factors on business structure. Investigation of interdependence between design determinants and issues of centralization and control.
Prerequisites & Notes
PRQ: Management major and a grade of C or better in MGMT 335 and MGMT 355.
Credits: 3
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MGMT 443 - Seminar in Entrepreneurship and Small Business Management
Intensive study of problems and issues unique to managing small businesses. Exploration of various topical alternatives. May be repeated to a maximum of 6 semester hours. Permit only.
Prerequisites & Notes
PRQ: MGMT 437.
Credits: 1-6
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MGMT 444 - Training and Development
Training needs analysis at organizational, task, and individual levels. Design, implementation, and evaluation of training and development systems. Evaluation of types of training media. Coordination and integration of employees’ development with organizational human resource planning. Broad-scale organization development efforts.
Prerequisites & Notes
PRQ: Grade of C or better in MGMT 335 and MGMT 355.
Credits: 3
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MGMT 447 - Leadership
Understanding how to use leadership skills to exercise influence for improving personal, interpersonal, and organizational effectiveness and performance. Self-assessment, skill development, case analysis, and interpersonal exercises used to improve understanding of topics such as empowerment, vision, team leadership, and contrasts between management and leadership.
Prerequisites & Notes
PRQ: Grade of C or better in MGMT 335 and MGMT 355.
Credits: 3
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MGMT 448 - Employment Law
Legal environment and regulatory process in human resource management. Specific areas of study include management rights to discipline and discharge, employee rights to organize and engage in concerted activity, the legal framework of contract negotiations and administration, fair employment practices, and other selected legal influences.
Prerequisites & Notes
PRQ: Grade of C or better in MGMT 335 and MGMT 355.
Credits: 3
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MGMT 450 - Organizational Planning and Quality
Principles, practices, and procedures of long-range and short-range planning; theory and practice of organizational decision making, with emphasis on individual, group, authority, structure, environment, information system components, and quality management.
Prerequisites & Notes
PRQ: Management major and a grade of C or better in MGMT 335 and MGMT 355.
Credits: 3
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MGMT 456 - Practicum in Human Resource Management
Internship involving full- or part-time work in one of the core areas of human resource management in a sponsoring organization under the supervision of a member of the Department of Management and an individual in the sponsoring company. Core areas include recruiting, staffing, training, compensation, employee relations, labor relations, or other areas related to the human resource management function.
Prerequisites & Notes
PRQ: Management major in human resource management emphasis and a grade of C or better in MGMT 355 and consent of department.
Credits: 3
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MGMT 457 - Managerial Negotiations
Examination of the negotiation techniques and strategies relevant to individual, group, and organizational decision making as well as the development of skills to enhance the resolution of personal and professional conflicts.
Prerequisites & Notes
PRQ: Grade of C or better in MGMT 335 and MGMT 355 or consent of department.
Credits: 3
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MGMT 458 - Internship in Management
Student works full time for a half-semester, a summer, or a semester as an intern in a business firm under the supervision of the staff of the College of Business. May be repeated to a maximum of 6 semester hours. S/U grading.
Prerequisites & Notes
PRQ: Management major and a grade of C or better in MGMT 335 and MGMT 355.
Credits: 1-3
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MGMT 468 - Strategic Management
Strategy formulation and implementation at the business and corporate levels. Emphasis on developing an understanding of the administration of business firms from a top-management perspective and application of strategic management concepts to real-world management issues in both domestic and global environments. A capstone course designed to integrate and apply functional business courses to strategic business problems. Strategy cases and a comprehensive business simulation used to develop and apply knowledge of strategic analysis, top-management decision making, and strategic change.
Prerequisites & Notes
PRQ: UBUS 311 and senior standing for all business majors. ACCY 331 (for ACCY majors); OMIS 442 or OMIS 450 or OMIS 452 or FINA 410 (for business administration majors); FINA 330, FINA 340, and FINA 350 (for FINA majors); MGMT 335 and MGMT 355 (for MGMT majors). CRQ: MKTG 495 (for MKTG majors); OMIS 498 (for OMIS majors); or consent of department.
Credits: 3
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MGMT 470 - Current Topics in Management
Study of new developments in theoretical or applied management, including current topics and issues. May be repeated to a maximum of 6 semester hours when topic varies.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 1-3
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MGMT 477 - Managing Organizations in Competitive Environments
Theory and practice of designing and managing organizations in multiple stages of the life cycle. Strategic change and innovation and role of technology in developing industries and managing organizations. Impact of different industry conditions, strategies, and technologies on structure and control systems.
Prerequisites & Notes
PRQ: Grade of C or better in MGMT 335 and MGMT 355. CRQ: MGMT 468.
Credits: 3
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MGMT 487 - Multinational Management
Opportunities and challenges of managing a business and/or organization in an international business environment. Theories and research findings useful to understanding the environmental and managerial aspects of multinational corporations. Provides a foundation for exploring career opportunities in international business.
Prerequisites & Notes
PRQ: Grade of C or better in MGMT 335 and MGMT 355.
Credits: 3
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MGMT 495 - Independent Study in Management
Special readings, topics, or projects in management. May be repeated to a maximum of 4 semester hours.
Prerequisites & Notes
PRQ: Senior standing, grade of C or better in UBUS 310 and UBUS 311, and consent of department.
Credits: 1-4
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MGMT 498 - Equal Opportunity and Employment
In-depth presentation of management, union, and individual perspectives of the causes and remedies of employment-based discrimination. Topics include recruiting, promoting, seniority, discrimination, affirmative action, and testing.
Prerequisites & Notes
PRQ: Grade of C or better in MGMT 335 and MGMT 355.
Credits: 3
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MGMT 499 - Management Honors
An integrating course dealing with problems of management that embrace all of the management functions. Investigation of models, concepts and research findings of particular significance to effective decision making in management. Intended for students who desire to do advanced work or pursue some special investigation of a management problem not specifically covered elsewhere.
Prerequisites & Notes
PRQ: Overall university GPA of at least 3.00, management major area GPA of 3.20 or higher, senior standing, and consent of department.
Credits: 3
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Marketing |
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MKTG 99 - Portfolio
Portfolio of student’s work demonstrating proficiency of marketing concepts as described in the learning objectives. Required of all undergraduate marketing majors. Students will be given portfolio instructions during the first semester of the upper-level major program. The completed portfolio is due during the end of the semester of graduation. S/U grading.
Prerequisites & Notes
CRQ: MKTG 495.
Credits: 0
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MKTG 310 - Principles of Marketing
Basic understanding of marketing and the operation of marketing systems. Focus on the firm managing its marketing efforts and its relation to society and the world. Topics include evaluating market opportunities; buyer behavior; market segmentation, targeting, and positioning; market strategy and planning; development of marketing mix; and marketing organization and control. Not open to majors in the College of Business.
Prerequisites & Notes
PRQ: Junior standing.
Credits: 3
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MKTG 325 - Buyer Behavior
Analysis of consumer and organizational decision making based on theories from the behavioral sciences. Attention given to the how and why of purchasing decisions and prepurchase deliberation. Emphasis on the use of buyer behavior to develop marketing strategy.
Prerequisites & Notes
PRQ: MKTG 310 or UBUS 310.
Credits: 3
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MKTG 345 - Business Marketing
Basic understanding of creating marketing exchanges among institutions, organizations, and individuals for purposes other than consumption. Focus on buying processes, buying influences, institutional relationships, and ethical exchange management activities.
Prerequisites & Notes
PRQ: MKTG 310 or UBUS 310.
Credits: 3
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MKTG 348 - Integrated Marketing Communications
Survey of marketing communications as a tool for making and implementing marketing decisions. Emphasis on communication strategy formulation and development of the promotion mix. Topics include advertising, public relations, sales promotions, direct marketing, and personal selling.
Prerequisites & Notes
PRQ: MKTG 310 or UBUS 310.
Credits: 3
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MKTG 350 - Principles of Selling
Emphasis on personal and professional development, interpersonal skills, verbal and written presentation skills, understanding sales and buying processes, and developing and maintaining customer satisfaction. Topics include developing trust and rapport, consultative selling, prospecting, and territory and account management.
Prerequisites & Notes
PRQ: MKTG 310 or UBUS 310.
Credits: 3
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MKTG 355 - Multichannel Direct Marketing
Survey of all aspects of direct marketing through multiple channels. Traditional direct marketing topics including direct mail, retail direct marketing, print media, and list management. Current topics including electronic media, interactive marketing, customer relationship marketing, strategic database marketing, and privacy issues.
Prerequisites & Notes
PRQ: MKTG 310 or UBUS 310.
Credits: 3
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MKTG 364 - Product Planning and Development
Examination of the factors influencing product planning and pricing decisions of the firm from idea generation to market introduction. Topics include idea generation, concept testing, pricing strategy, industry and market analysis, and test marketing.
Prerequisites & Notes
PRQ: MKTG 310 or UBUS 310.
Credits: 3
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MKTG 365 - Principles of Retailing
Crosslisted as FCNS 365X. Study of retail institutions; store organization, location strategy, merchandising, inventory control, customer communication, price determination, and the management of retail salespersons.
Prerequisites & Notes
PRQ: MKTG 310 or UBUS 310.
Credits: 3
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MKTG 367 - Principles of Global Marketing
Study of marketing emphasizing the role global business plays in the success of companies and nations. Includes issues pertaining to the marketing mix in a global business environment along with economic, political, and legal conditions. In-depth discussion of their relevance to the U.S. economy.
Prerequisites & Notes
PRQ: MKTG 310 or UBUS 310.
Credits: 3
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MKTG 370 - Internet Marketing
Introduction to business functions using the Internet. Topics include the World Wide Web, discussion groups, email, the different functions and applications of the Internet, and how interactive technologies have changed business and consumer practices. Emphasis on the effect of the use of interactive technology on a company’s existing market mix and current and potential uses of the Internet for marketing tactics and strategies.
Prerequisites & Notes
PRQ: MKTG 310 or UBUS 310.
Credits: 3
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MKTG 387 - International Study in Marketing
Short-term study-abroad experience to study cultural differences, problems, issues, trends, and practices in marketing within the international environment. Includes visits to foreign organizations, presentations by marketing managers and executives, and discussions with foreign and domestic international faculty. Supervised by a faculty member.
Prerequisites & Notes
PRQ: UBUS 310 or MKTG 310, or consent of department.
Credits: 3
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MKTG 395 - Career Marketing
Designed to help students explore career opportunities, successfully job hunt, and become acquainted with the business environment. Job search strategies, setting career goals, business ethics, business communication skills, and business etiquette. Open only to marketing majors or by consent of department. S/U grading.
Prerequisites & Notes
PRQ: MKTG 310 or UBUS 310.
Credits: 1
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MKTG 410 - Professional Selling and Cultural Perspectives
Short-term course that joins students from other countries with NIU students to study cultural differences in professional selling in a global economy. Course includes a company visit, out-of-class project, salesperson shadowing, two to three role plays and discussion of cultural factors influencing professional selling within the international environment. Students may not receive credit for both MKTG 410 and MKTG 450.
Prerequisites & Notes
PRQ: MKTG 350 or consent of department.
Credits: 3
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MKTG 415 - Global Selling Perspectives
Short-term study-abroad experience to study cultural differences, problems, issues, trends, and practices in professional selling within the international environment. Includes instruction from faculty in visiting countries, visits to foreign companies, presentations by company sales executives, and discussions with company representatives and international faculty about their selling strategies. Supervised by department faculty member.
Prerequisites & Notes
PRQ: MKTG 350 or consent of department.
Credits: 3
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MKTG 425 - Services Marketing
Analysis of how services marketing differs from goods marketing and how services marketers can effectively manage the elements of service delivery to enhance service quality and customer satisfaction. Topics include the distinct elements of services marketing, service quality determination, understanding customer expectations, designing service standards to meet customer expectations, managing contact personnel’s delivery to service standards, and matching service communications with service delivery.
Prerequisites & Notes
PRQ: MKTG 310 or UBUS 310, or consent of department.
Credits: 3
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MKTG 435 - Business-to-Business Selling
Developing business-to-business selling processes over the telephone (inside selling) with particular emphasis on precall planning, prospecting and qualifying, developing value statements, and follow-up. Introduction to and hands-on application of a Customer Relationship Management (CRM) system and other technologies. Students build and maintain a database related to the sales program.
Prerequisites & Notes
PRQ: MKTG 350.
Credits: 3
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