Apr 19, 2024  
2010-2011 Graduate Catalog 
    
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2010-2011 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

FCNS 568 - Consumer Behavior Related to Apparel

Analysis of acquisition and consumption of apparel from perspectives of motivation, perception, learning, and attitude formation. Effects of factors constituting life style of families in various socioeconomic, ethnic, and age groups. Not available for credit to students with previous credit in MKTG 325.

Prerequisites & Notes
Recommended: Undergraduate courses in fashion industries, introduction to psychology, and introduction to sociology. PRQ: Consent of school.

Credits: 3