Apr 16, 2024  
2011-2012 Graduate Catalog 
    
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2011-2012 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

LESM 550 - Sport Sponsorship and Retention

Application of sponsorship acquisition methods to the sport industry. Examination of sport sponsorship retention strategies and sponsorship evaluation methods in sport.

Credits: 3