May 12, 2024  
2012-2013 Undergraduate Catalog 
    
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2012-2013 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 348 - Integrated Marketing Communications

Survey of marketing communications as a tool for making and implementing marketing decisions. Emphasis on communication strategy formulation and development of the promotion mix. Topics include advertising, public relations, sales promotions, direct marketing, and personal selling.

Prerequisites & Notes
PRQ: MKTG 310 or UBUS 310.

Credits: 3