May 11, 2024  
2012-2013 Undergraduate Catalog 
    
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2012-2013 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 355 - Multichannel Direct Marketing

Survey of all aspects of direct marketing through multiple channels. Traditional direct marketing topics including direct mail, retail direct marketing, print media, and list management. Current topics including electronic media, interactive marketing, customer relationship marketing, strategic database marketing, and privacy issues.

Prerequisites & Notes
PRQ: MKTG 310 or UBUS 310.

Credits: 3