May 12, 2024  
2012-2013 Undergraduate Catalog 
    
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2012-2013 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 364 - Product Planning and Development

Examination of the factors influencing product planning and pricing decisions of the firm from idea generation to market introduction. Topics include idea generation, concept testing, pricing strategy, industry and market analysis, and test marketing.

Prerequisites & Notes
PRQ: MKTG 310 or UBUS 310.

Credits: 3