Sep 19, 2020  
2014-2015 Undergraduate Catalog 
    
2014-2015 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

FCNS 411 - Yield Management in the Hospitality Industry


Exploration of competitive benchmarking, demand forecasting and distribution using case analysis, internal and external measurement tools, tactical pricing and packaging in the hospitality operation. Topics include demand forecasting in hospitality operation, channel and hotel room inventory management, and yield management software application.

Prerequisites & Notes
PRQ: FCNS 302 and ECON 260.

Credits: 3