Apr 30, 2024  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 310 - Principles of Marketing

Basic understanding of marketing and the operation of marketing systems. Focus on the firm managing its marketing efforts and its relation to society and the world. Topics include evaluating market opportunities; buyer behavior; market segmentation, targeting, and positioning; market strategy and planning; development of marketing mix; and marketing organization and control. Not open to majors in the College of Business.

Prerequisites & Notes
PRQ: Junior standing.

Credits: 3