Apr 30, 2024  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 415 - Global Selling Perspectives

Short-term study-abroad experience to study cultural differences, problems, issues, trends, and practices in professional selling within the international environment. Includes instruction from faculty in visiting countries, visits to foreign companies, presentations by company sales executives, and discussions with company representatives and international faculty about their selling strategies. Supervised by department faculty member.

Prerequisites & Notes
PRQ: MKTG 350 or consent of department.

Credits: 3