May 14, 2024  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 495 - Marketing Strategy

Emphasizes each activity within the total process of marketing, including strategy formulation, planning, programming, and implementation, by using case analysis to gain an understanding of all aspects of marketing strategy and management.

Prerequisites & Notes
PRQ: Senior standing and MKTG 443; marketing major or consent of department. CRQ: MKTG 99.

Credits: 3