Mar 28, 2024  
2016-2017 Graduate Catalog 
    
2016-2017 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

LESM 550 - Sport Sponsorship and Retention


Application of sponsorship acquisition methods to the sport industry. Examination of sport sponsorship retention strategies and sponsorship evaluation methods in sport.

Prerequisites & Notes
PRQ: Admission into the M.S. in sport management program or consent of department.

Credits: 3