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Northern Illinois University

Sep 20, 2017

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2017-2018 Undergraduate Catalog

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FSMD 365X - Principles of Retailing

Crosslisted as MKTG 365. Study of retail institutions; store organization, location strategy, merchandising, inventory control, customer communication, price determination, and the management of retail salespersons.

Prerequisites & Notes
PRQ: MKTG 310.

Credits: 3

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