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Dec 14, 2019
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2018-2019 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]
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FSMD 365X - Principles of Retailing Crosslisted as MKTG 365. Study of retail institutions; store organization, location strategy, merchandising, inventory control, customer communication, price determination, and the management of retail salespersons.
Prerequisites & Notes PRQ: MKTG 295.
Credits: 3
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