Apr 25, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 295 - Principles of Marketing

Basic understanding of marketing and the operation of marketing systems. Focus on the firm managing its marketing efforts and its relation to society and the world. Topics include evaluating market opportunities; buyer behavior; market segmentation, targeting, and positioning; market strategy and planning; development of marketing mix; and marketing organization and control.

Prerequisites & Notes
PRQ: Sophomore standing.

Credits: 3