Mar 29, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 415 - Global Selling Perspectives


Study-abroad experience to study cultural differences, problems, issues, trends, and practices in professional selling within the international environment. Includes visits to foreign companies, presentations by company sales executives, and discussions with company representatives and international faculty about their selling strategies. Supervised by department faculty member.

Prerequisites & Notes
PRQ: MKTG 350 and consent of department.

Credits: 3