Apr 24, 2024  
2018-2019 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Undergraduate Programs
  Undergraduate Courses
  Academic Calendar
  Catalog Guide
  Introduction to NIU
  Undergraduate Academic Programs
  Admission
  Limited Admissions and Limited Retention
  University Graduation Requirements
  Writing Infused Courses
  Human Diversity Requirement List of Courses
  General Education Requirements
  Other Graduation Requirements
  Educator Licensure Requirements
  Academic Regulations
  Expenses
  Financial Aid and Scholarships
  University Services
  Academic Information
  College of Business
  College of Education
  College of Engineering and Engineering Technology
  College of Health and Human Sciences
  College of Liberal Arts and Sciences
  College of Visual and Performing Arts
  Inter-College Interdisciplinary Programs
  Interdisciplinary Courses
  Other Academic Units
  Course Descriptions
  Articulation Curriculum
  University Administration
  Legal Notices
  Campus Maps
  2018-2019 pdf
  NIUgates4.jpg
  gateNIU.jpg
HELP
2018-2019 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 443 - Marketing Research

Research methods as applied to the field of marketing including problem definition, research design, survey design, data collection and analysis, and presentation of results.

Prerequisites & Notes
PRQ: FINA 320 and MGMT 335 and MKTG 295 and OMIS 338 (for business majors); MKTG 295, and UBUS 223 or STAT 301 or STAT 350 (for nonbusiness majors).

Credits: 3