Apr 19, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 495 - Marketing Strategy

Emphasizes each activity within the total process of marketing, including strategy formulation, planning, programming, and implementation, by using case analysis to gain an understanding of all aspects of marketing strategy and management.

Prerequisites & Notes
PRQ: FINA 320 and MGMT 335 and MKTG 443 and OMIS 338 and senior standing and marketing major. CRQ: MKTG 99.

Credits: 3