Dec 07, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

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FSMD 458 - Omni-Channel Fashion Retailing


In-depth examination of multiple channels of fashion retailing comparing traditional brick-and-mortar stores, e-tailing, and social media. Emphasis on the enhancement of consumers’ online shopping experiences and the engagement of consumers in an online retail environment.

Prerequisites & Notes
PRQ: FSMD 152 with a C or better and FSMD 258 with a C or better.

Credits: 3



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