Apr 18, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 280 - Human Diversity Marketing Strategies

Examination of various marketing segments from diverse consumer populations, learning to appreciate consumer diversity within the context of commercial and non-profit marketplace exchanges. An appreciation for working with ethnic, multicultural, marginalized, or stigmatized consumers and employees will be acquired.

 

Prerequisites & Notes
PRQ: College of Business majors only, or by consent of department.

Credits: 1