Apr 19, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

LESM 350 - Sport Sales and Sponsorship

Application and theories of sponsorship acquisition and sales methods to the sport industry. Examination of sport sponsorship and sales strategies and sponsorship evaluation methods in sport.

Prerequisites & Notes
CRQ: MKTG 350. PRQ: At least junior standing or consent of department.

Credits: 3