Apr 18, 2024  
2018-2019 Graduate Catalog 
    
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2018-2019 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 646 - Sales Administration

Strategic planning, analysis, policy development, implementation, and coordination of corporate-level sales responsibilities. Topics include sales organizational structures and supervision of the recruiting, selecting, testing, training, and managing of salespersons. Emphasis on considerations at the field sales manager, sales director, and vice president level.

Prerequisites & Notes
PRQ: MKTG 505 or consent of department.

Credits: 3