Apr 25, 2024  
2018-2019 Graduate Catalog 
    
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2018-2019 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 655 - Promotional Strategy

Design, implementation, and control of promotional policies, including the elements of personal selling, sales management, advertising, sales promotion, publicity, public relations, and direct marketing. Planning and coordinating complete marketing campaigns.

Prerequisites & Notes
PRQ: MKTG 505 or consent of department.

Credits: 3