Apr 19, 2024  
2018-2019 Graduate Catalog 
    
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2018-2019 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 640 - Digital Selling Strategy

Explores digital selling and current changes to the selling process including: researching prospects (digitally/socially), social listening, leveraging tools and techniques to connect with buyers, creating content to engage, building networks, and social branding. These components are combined to craft digital strategies to assist customers’ journeys.

Prerequisites & Notes
PRQ: All Phase One courses or consent of department.

Credits: 3