Apr 19, 2024  
2018-2019 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  Graduate Programs
  Graduate Courses
  Calendar
  Catalog Guide
  Northern Illinois University
  The Graduate School
  Directory for Correspondence
  Admission
  General Regulations
  Requirements for Graduate Degrees
  Educator Licensure
  Tuition and Fees
  Financial Support
  Scholarly Activities
  University Services
  College of Business
  College of Education
  College of Engineering and Engineering Technology
  College of Health and Human Sciences
  College of Liberal Arts and Sciences
  College of Visual and Performing Arts
  Interdisciplinary Academic Centers and Courses
  Inter-College Interdisciplinary Certificates
  Other Academic Units
  University Administration
  Notices
  Campus Maps
  2018-2019 Graduate Catalog PDF
HELP
2018-2019 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 674 - Digital Marketing Campaign Measurement

Develop means to use enterprise analytics tools to measure website, app, digital, and offline data to gain customer insights. Provides a pathway for earning certifications for leading search engine analytics tools.

Prerequisites & Notes
PRQ: MKTG 603 and MKTG 670, or consent of department.

Credits: 2