Mar 28, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

FSMD 458 - Omni-Channel Fashion Retailing


In-depth examination of multiple channels of fashion retailing comparing traditional brick-and-mortar stores, e-tailing, and social media. Emphasis on the enhancement of consumers’ online shopping experiences and the engagement of consumers in an online retail environment.

Prerequisites & Notes
PRQ: FSMD 152 with a C or better and FSMD 258 with a C or better.

Credits: 3