Mar 18, 2024  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

Marketing (B.S.)


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Check departmental information for any additional requirements.

Business Core (45-50)


The College of Business is competitive based on a student’s overall GPA and performance in selected tool courses. All business majors must complete UBUS 310 and OMIS 351 (accountancy students are required to take ACCY 310A and ACCY 310S in place of OMIS 351) in the first semester in which they enroll in 300- or 400-level business courses. Prerequisites for UBUS 310 are: a grade of C or better in each of the 100- and 200-level courses in the Business Core; satisfactory completion of UBUS 100: A, B, C, and D (this course is optional for transfer students with 45 or more semester hours); having a 2.75 or better cumulative GPA; and having junior standing. To continue as a business major, students must earn a C or better in UBUS 310. UBUS 311 must be completed no later than the semester or term immediately following completion of UBUS 310. Additional retention requirements for each major can be found under Department Requirements.

The business core must be completed by all students majoring in business.

100- and 200-Level Courses


One of the following


Note: Accountancy students are required to take ACCY 310A and ACCY 310S.

Electives in marketing, UBUS 485, or one of the following areas of study (9-12)


Credits earned in MKTG 310, Principles of Marketing, and MKTG 458, Internship in Marketing, may not be used to complete the elective requirement.

Requirement outside Department (3)


Total Hours for a Major in Marketing: 69-77


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