Apr 20, 2024

2007-2008 Undergraduate Catalog

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2007-2008 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

Marketing (B.S.)

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Requirements in Department (21-24)

MKTG 99 - Portfolio Credits: 0
MKTG 325 - Buyer Behavior Credits: 3
MKTG 350 - Principles of Selling Credits: 3
MKTG 443 - Marketing Research Credits: 3
MKTG 495 - Marketing Strategy Credits: 3

Electives in marketing or one of the following areas of study (9-12)

Credits earned in MKTG 310, Principles of Marketing, and MKTG 458, Internship in Marketing, may not be used to complete the elective requirement.

A. Interactive Marketing (12)

MKTG 355 - Direct Marketing Credits: 3
MKTG 370 - Internet Marketing Credits: 3

And two of the following (6)

MKTG 348 - Integrated Marketing Communications Credits: 3
MKTG 455 - Database Marketing Management Credits: 3
MKTG 470 - Interactive Marketing Technology Credits: 3

B. Professional Sales (9)

MKTG 435 - Business-to-Business Selling Credits: 3
MKTG 446 - Sales Management Credits: 3
MKTG 450 - Advanced Professional Selling Credits: 3

Requirement outside Department (3)

MGMT 346 - Business Communication Credits: 3

Total Hours for a Major in Marketing: 69-77

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