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May 21, 2024
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2019-2020 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]
Course Descriptions
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Kinesiology and Physical Education |
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KNPE 305 - Psychological and Sociological Aspects of Exercise and Physical Activity
Study of psychological and sociological aspects related to exercise and physical activity participation with a focus on the theoretical understanding of issues related to exercise initiation and adherence across the lifespan.
Prerequisites & Notes
PRQ: PSYC 102 or PSYC 219.
Credits: 3
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KNPE 320 - Foundation of Athletic Training
An exploration of the concepts and competencies of athletic training with an emphasis on current methods related to the care and prevention of athletic injuries.
Credits: 3
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KNPE 346 - Methods of Group Fitness Instruction
Skill and knowledge necessary to instruct land and aquatic group fitness classes. Includes lecture and practical application.
Prerequisites & Notes
PRQ: Declared kinesiology major or minor.
Credits: 3
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KNPE 350 - Principles and Techniques of Resistance Training
Fundamental techniques of resistance training applied to development of muscular fitness. Assessment of muscular fitness and development of personal resistance training programs. Theory and application of resistance training, including program development for a variety of populations.
Prerequisites & Notes
PRQ: Declared athletic training major, kinesiology major or minor.
Credits: 3
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KNPE 399 - Honors Seminar
Topics announced. May be repeated to a maximum of 6 semester hours when topic varies. PRQ: Admission to University Honors Program or departmental Honors Program.
Credits: 3
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KNPE 432 - Organization and Administation Concepts in Athletic Training
Study of administration, organization, and legal issues including personnel, fiscal, and information management and how these apply to the athletic training profession.
Prerequisites & Notes
PRQ: KNPE 474.
Credits: 2
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KNPE 443 - Principles of Exercise for Acute and Chronic Conditions
Principles and application of exercises for selected skeletal and muscular dysfunction.
Prerequisites & Notes
PRQ: BIOS 311 or BIOS 357.
Credits: 3
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KNPE 461 - Physical Activity and Wellness
Critical analysis of modern physical activity epidemiology allied with discussions of the importance of fitness and the relationship with the multidimensional components of wellness.
Prerequisites & Notes
PRQ: Junior standing or consent of department.
Credits: 3
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KNPE 462 - Clinical Exercise Physiology
Theory, techniques, and procedures of graded exercise stress testing for diagnostic and functional assessment of individuals.
Prerequisites & Notes
PRQ: A grade of C or better in KNPE 452.
Credits: 4
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KNPE 463 - Exercise and Physical Activity across the Lifespan
Examination of the characteristics, physiological responses, and exercise adaptations for a range of populations. Emphasis on modifications and benefits of exercise related to functional limitation for those with a variety of conditions across the lifespan.
Prerequisites & Notes
PRQ: KNPE 443, a grade of C or better in KNPE 452. CRQ: Two semester hours in KNPE 493.
Credits: 3
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KNPE 464 - Scientific Basis of Exercise Testing, Prescription, and Progression
Design of exercise prescription and progression of the programs throughout the lifespan.
Prerequisites & Notes
PRQ: A grade of C or better in KNPE 452.
Credits: 3
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KNPE 465 - Physical Activity Programming, Promotion, Implementation, and Evaluation
Design, preparation, development, and administration of physical activity interventions and physical fitness programs throughout the lifespan.
Prerequisites & Notes
PRQ: A grade of C or better in KNPE 452.
Credits: 3
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KNPE 470 - High Performance Development
Analysis of theory and current practice elements necessary to improve athletic performance. Foundational knowledge in human physiology and biomechanics applied to principles of speed, agility, power, flexibility, and technique development specific to individuals’ goals. Development of safe practices for training individuals with a variety of experience and background.
Prerequisites & Notes
PRQ: A grade of C or better in KNPE 452.
Credits: 4
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KNPE 472 - Periodization for Performance Enhancement
Principles of periodization applied to a performance enhancement setting. Theoretical understanding of program variables, including: cycles and periods, peaking for competition, and rest and recovery. Assessment of training programs based on performance requirements.
Prerequisites & Notes
PRQ: A grade of C or better in KNPE 452.
Credits: 3
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KNPE 489 - Internship in Athletic Training
Internship experience for students in B.S. degree program in athletic training. May be repeated to a maximum of 6 semester hours. S/U grading.
Prerequisites & Notes
PRQ: Minimum overall 2.50 GPA, grade of C or better in KNPE 314, KNPE 445, KNPE 452, and KNPE 463, First Aid and CPR certifications, and consent of department.
Credits: 1-6
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Language Arts |
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LTLA 301 - Writing for Prospective Teachers
Use of English prose writing conventions in educational applications.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 1
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LTLA 305 - Language Development
Overview of oral language acquisition including typical and atypical phonological, morphological, syntactic, semantic, and pragmatic development in children from infancy through beginning primary grades. Emphases on parallels between oral development and literacy acquisition and on subsequent early childhood teaching strategies.
Prerequisites & Notes
PRQ: LTIC 445 or consent of department.
Credits: 3
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LTLA 341 - Language Arts in the Elementary School
Development of an effective language arts program with emphasis on instructional methods and materials.
Prerequisites & Notes
PRQ: GPA of at least 2.75, and junior standing.
Credits: 3
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LTLA 350 - Language Arts in the Middle School
Instructional applications, experiences, and assessment of the development of language arts teaching techniques and strategies at the middle school level.
Credits: 3
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LTLA 361 - Literature for the Young Child
Role of literature in promoting language, cognition, and social development in young children (0-8 years old).
Credits: 3
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LTLA 362 - Children’s Literature in a Multicultural Society
Introduction to children’s literature across cultures, types, and historical periods with emphasis on selection and classroom applications.
Credits: 3
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LTLA 363 - Young Adult Literature in a Multicultural Society
Young adult literature across cultures, types, and historical periods with emphasis on classroom applications, and the diverse needs of middle- and high-school students.
Credits: 3
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LTLA 439 - Children’s Literature for Linguistic Diversity
Historical and current perspectives of the role and implications for using children’s literature in K-8 programs of instruction for linguistically diverse students.
Credits: 3
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Latino and Latin American Studies |
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LATS 101 - Introduction to Latino Studies
Introduction to the interdisciplinary field of Latino Studies. Exploration of the history, culture, and experiences of Latinos in the United States in the 19th and 20th centuries with emphasis on immigration and migration; colonialism and imperialism; community formation; labor markets; race and racial formations; gender and sexuality; political activism; religion; and popular culture.
Credits: 3
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LATS 400 - Special Topics in Latino and Latin American Studies
Selected themes or problems. Topics announced. May be repeated when subject varies.
Credits: 3
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Lesbian, Gay, Bisexual, Transgender Studies |
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WGSS 450 - Transgender Studies
Examines the T in LGBT Studies from an interdisciplinary framework, addressing multiple issues including trans identities, bodies, and rights.
Credits: 3
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Literacy |
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LTCY 100 - Individualized Competency Unit
Successful mastery by the student of a discrete professional competence in education, embodied in a standardized learning package, and measured by diagnostic as well as summative evaluations. Units monitored by member of the faculty. May be repeated to a maximum of 6 semester hours. S/U grading.
Credits: 1-3
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LTCY 300 - Foundations of Instruction in Reading, Writing, and the Other Language Arts
Developmental reading, writing, and the other language arts (speaking, listening, viewing, and visually representing) for elementary students. Instructional approaches and methods of organizing reading/writing/language arts instruction.
Prerequisites & Notes
PRQ: For special education majors only: GPA of at least 2.50, SESE 240.
Credits: 4
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Management |
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MGMT 101 - Introduction to Business and Entrepreneurship
Background information for students interested in business subjects. Facilitates the understanding of concepts, models, and approaches to business and entrepreneurship.
Credits: 1-3
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MGMT 217 - Legal Environment of Business
Study of the nature of the legal system in which society functions, including basic business agreements, business entities, and government regulation.
Credits: 3
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MGMT 227 - Entrepreneurship, Innovation, and Sustainability
Examination of strategic aspects of launching and scaling an entrepreneurial venture with a focus on opportunity identification, feasibility analysis, sustainability and business planning. Develops knowledge about innovation in a variety of contexts.
Prerequisites & Notes
PRQ: Sophomore, junior, or senior standing; or consent of department.
Credits: 3
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MGMT 301 - Business and Society
Development of an understanding of the complex and important ways in which business affects and is influenced by its societal environment. Topics include social, political, and economic constraints on decision making for the firm and the effects business has on society in its role as employer, producer, and corporate citizen.
Prerequisites & Notes
PRQ: Grade of C or better in MGMT 335.
Credits: 3
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MGMT 311 - Social Entrepreneurship
Examination of the factors that support the development and growth of sustainable ventures to generate economic, social, and environmental change, including understanding the social value proposition, sustainable business models, and management practices related to resource acquisition, organization, and performance management frameworks.
Prerequisites & Notes
PRQ: Sophomore, junior, or senior standing.
Credits: 3
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MGMT 320 - Foundations of Business and Entrepreneurship
Identify and understand the functions within and environments of commercial enterprises in the context of entrepreneurial ventures. Topics include, but are not limited to, idea generation and evaluation, new venture creation, enterprise functions, the entrepreneur, corporate entrepreneurship, organizational ethics, and related topics. Not open to business majors.
Prerequisites & Notes
PRQ: ACCY 206 and ACCY 207, or ACCY 288, or consent of department.
Credits: 3
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MGMT 327 - Creativity, Innovation, and Entrepreneurship
Study of methods used and development of skills needed to identify entrepreneurial opportunities and construct innovative solutions. Topics include theories of creativity, enterprise idea generation and evaluation, and other concepts, models and techniques used in practice.
Prerequisites & Notes
PRQ: Sophomore, junior, or senior standing.
Credits: 3
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MGMT 333 - Principles of Management
Fundamental considerations of planning, organizing, actuating, controlling, and ethical implications of management practice. Application of principles and techniques to all organizations, including those of business, government, and not-for-profit organizations. Not open to majors in the College of Business.
Prerequisites & Notes
PRQ: PSYC 102 and junior or senior standing.
Credits: 3
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MGMT 335 - Managing Individuals, Teams, and Organizations
Theories and concepts related to human behavior in organizations at the individual, interpersonal, group, and organizational levels. Application of these theories and concepts to managerial problems and opportunities.
Prerequisites & Notes
PRQ: A grade of C or better in each of the following: ACCY 206, ACCY 207, ECON 260, ECON 261, ENGL 203 or ENGL 204, MATH 211 or MATH 229, MGMT 217, OMIS 259, PSYC 102, UBUS 100, and UBUS 223; cumulative GPA of at least 2.50; 45 or more semester hours; or consent of department.
Credits: 3
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MGMT 346 - Business Communication
Development of effective communication skills for a variety of business situations. Application of basic communication skills and human relations principles to planning, organizing, and producing letters, reports, and oral presentations.
Prerequisites & Notes
PRQ: COMS 100, ENGL 203 or ENGL 204, and junior standing (all majors). CRQ: MGMT 335 (business majors only).
Credits: 3
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MGMT 355 - Human Resource Management
Introduction to human resource management principles, systems, and measurement used by line managers and HR professionals to execute organizational strategy. Overview of the components of human resource management including job analysis and design, human resource planning, recruitment and selection, total compensation and benefits, training and development, employee relations, performance management, retention management, human resource management information systems, and employment law.
Prerequisites & Notes
PRQ: MGMT 333 (nonbusiness majors). CRQ: MGMT 335 (business majors); or consent of department.
Credits: 3
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MGMT 360 - Coaching and Mentoring
Exploration and practice of the skills needed to develop and change others through effective coaching and mentoring. Topics include developmental coaching and mentoring, personality differences and coaching effectiveness, ethical dilemmas in coaching and other concepts that influence the development of effective coaching and mentoring abilities. Opportunity to coach peers throughout the semester. May be repeated to a maximum of 3 semester hours.
Prerequisites & Notes
CRQ: Management major and MGMT 335 and MGMT 355, or consent of department.
Credits: 1-3
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MGMT 387 - International Study in Management
Short-term study abroad experience to study cultural differences, problems, issues, trends, and practices in management within the international environment. Includes visits to foreign organizations, presentations by organizational managers and executives, and discussions with foreign and domestic international faculty. Supervised by department faculty member.
Prerequisites & Notes
PRQ: MGMT 335 and MGMT 355, or consent of department.
Credits: 3
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MGMT 395 - Career Planning in Management
Career planning and job search skills unique to management majors. Topics include self-assessment, job search, personal development, career paths, career management, relocation issues, international assignments, business etiquette, business ethics, mentoring, and business cultures.
Prerequisites & Notes
PRQ: Management major and MGMT 335.
Credits: 1
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MGMT 402X - Resources Strategies for Nonprofit Organizations
Crosslisted as PSPA 402. Survey of resource strategies for nongovernmental public service organizations; including fundraising, grant writing, volunteer management, and oversight roles.
Credits: 3
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MGMT 411 - Entrepreneurship in Microfinance Organizations
Study of the purposes, management, and effects of microfinance organizations. Topics to be covered include a review of current status of microfinance organizations, clients, management and operational issues, evaluation of different microfinance organizations and models, and sustainability.
Prerequisites & Notes
PRQ: Grade of C or better in each of the following: FINA 320, MGMT 311, MGMT 335, MKTG 295, and OMIS 338 (business majors); MGMT 311 (nonbusiness majors); or consent of department.
Credits: 3
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MGMT 412 - Business Law
History and development of the U.S. legal system and the social and legal environment of business. Government regulation of business, labor and employment law, contracts, sales, negotiable instruments, business entities and consumer protection law. Uses case materials and problems.
Prerequisites & Notes
PRQ: Junior standing or consent of department.
Credits: 3
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MGMT 413 - Legal and Ethical Constraints on Business Conduct
Study of legal and ethical constraints on conduct in the corporate setting. Includes a close examination of relevant statutes and discussion of current issues in the regulation of corporate behavior.
Prerequisites & Notes
PRQ: Grade of C or better in each of the following courses: MGMT 335 and MGMT 355.
Credits: 3
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MGMT 417 - Leading and Managing Change
Develops knowledge and capabilities to manage and lead personal and organizational change. Topics include understanding how change occurs at the individual and organizational level, seeing opportunities for change, leveraging strengths, navigating cultural and ethical dynamics, overcoming resistance to change, and related topics.
Prerequisites & Notes
PRQ: Sophomore, junior, or senior standing.
Credits: 3
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MGMT 421 - Global Social Venture Consulting
Examination of strategic aspects of social entrepreneurship with a focus on developing and implementing strategies for global social ventures using an experiential learning approach. Opportunity to consult with global social ventures throughout the semester.
Prerequisites & Notes
PRQ: Grade of C or better in each of the following: FINA 320, MGMT 311, MGMT 335, MKTG 295, and OMIS 338 (business majors); MGMT 311, and MGMT 320 or MGMT 227 (nonbusiness majors); or consent of department.
Credits: 3
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MGMT 427 - Entrepreneurship and Business Model Design
Introduction to and exploration of traditional and innovative venture practices combined to describe and define an enterprise. Topics include but are not limited to the value proposition offered, market drivers chosen, and revenue generation options to launch and sustain enterprises.
Prerequisites & Notes
PRQ: Grade of C or better in each of the following: FINA 320, MGMT 335, MKTG 295, and OMIS 338 (business majors). CRQ: MGMT 327 (all majors); in addition MGMT 227 or MGMT 320 (nonbusiness majors); or consent of department.
Credits: 3
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MGMT 431 - Social Venture Competition
Develops knowledge and capabilities to create an innovative business model and a business plan to launch a new social venture. Examination of the commercial, social and technological factors unique to the contexts in which the social ventures will operate. Topics will include but are not limited to the value proposition offered, market drivers chosen, and revenue generation options to launch and sustain social enterprises.
Prerequisites & Notes
PRQ: Grade of C or better in each of the following: FINA 320, MGMT 311, MGMT 335, MKTG 295, and OMIS 338 (business majors); MGMT 311, and MGMT 227 or MGMT 320 (nonbusiness majors); or consent of department.
Credits: 3
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MGMT 436 - Compensation and Benefits Administration
Design and application of compensation systems aligned with organizational strategy. Consideration of internal equity requirements and external market dynamics in wage system design through use of job evaluations and market surveys. Compensation as a means of effective recruitment, motivation, and retention of talent. Variable pay program design and execution. Benefits program design, cost containment, and program management. Statutes affecting compensation practices (e.g., minimum wage laws, unemployment compensation, worker’s compensation).
Prerequisites & Notes
PRQ: Grade of C or better in each of the following: FINA 320, MGMT 335, MGMT 355, MKTG 295, and OMIS 338.
Credits: 3
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MGMT 437 - Entrepreneurship and Business Model Implementation
Understanding requirements of establishing a new venture or managing a small business. Multiple functions within the firm emphasizing those that contrast with established firms.
Prerequisites & Notes
PRQ: Grade of C or better in MGMT 411 or MGMT 421 or MGMT 427 or consent of department.
Credits: 3
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MGMT 438 - Human Resource Planning and Staffing
The design and application of recruitment, selection and retention systems for the effective management of human capital by line managers and HR professionals. Workforce planning and identification or work requirements. Identification of tools and processes that facilitate effective person-organization matching. Development of internal and external recruitment strategies. Choice and validation of selection instruments. Calculation and analysis of selection utility.
Prerequisites & Notes
PRQ: Grade of C or better in each of the following: FINA 320, MGMT 335, MGMT 355, MKTG 295, and OMIS 338.
Credits: 3
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MGMT 439 - Human Resource Management Policies
Legal aspects of human resource management policies and problems. Management challenges in coping with and operating within governmental regulations. Reconciliation of union and management policies.
Prerequisites & Notes
PRQ: Management major and a grade of C or better in MGMT 335 and MGMT 355.
Credits: 3
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MGMT 440 - Leading Teams
Examination of ways to effectively lead teams in organizations, with a focus on issues related to team design, managing team processes, and evaluating team effectiveness. Activities highlight key applications of team research and development of team leadership skills.
Prerequisites & Notes
PRQ: Grade of C or better in the following courses: MGMT 335,FINA 320, MKTG 295, and OMIS 338; or consent of department.
Credits: 3
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MGMT 442 - Organization Design
Theory and practices of designing and managing business organizations. Impact of the organizational design determinants of size, technology, environment, and human factors on business structure. Investigation of interdependence between design determinants and issues of centralization and control.
Prerequisites & Notes
PRQ: Management major and a grade of C or better in MGMT 335 and MGMT 355.
Credits: 3
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MGMT 443 - Seminar in Entrepreneurship and Small Business Management
Intensive study of problems and issues unique to managing small businesses. Exploration of various topical alternatives. May be repeated to a maximum of 6 semester hours. Permit only.
Prerequisites & Notes
PRQ: MGMT 437.
Credits: 1-6
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MGMT 444 - Training and Development
Focus on the development of talent through training and development initiatives. Discussion of theories and business cases related to training needs analysis, design, implementation, transfer, and evaluation; coaching and mentoring programs, career development, 360-degree feedback, succession planning, and other developmental interventions. Alignment of training and development programs with business strategy and human resource planning.
Prerequisites & Notes
PRQ: Grade of C or better in each of the following: FINA 320, MGMT 335, MGMT 355, MKTG 295, and OMIS 338.
Credits: 3
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MGMT 447 - Leadership
Understanding how to use leadership skills to exercise influence for improving personal, interpersonal, and organizational effectiveness and performance. Self-assessment, skill development, case analysis, and interpersonal exercises used to improve understanding of topics such as empowerment, vision, team leadership, and contrasts between management and leadership.
Prerequisites & Notes
PRQ: Grade of C or better in each of the following: FINA 320, MGMT 335, MKTG 295, and OMIS 338.
Credits: 3
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MGMT 448 - Employment Law
Design and application of legal compliance systems in human resource management. Specific areas of study include employment contracts, workplace privacy issues, Title VII of the Civil Rights Act, disability discrimination, sexual harassment, work safety laws, benefits laws and union-management relations.
Prerequisites & Notes
PRQ: Grade of C or better in each of the following: FINA 320, MGMT 335, MGMT 355, MKTG 295, and OMIS 338.
Credits: 3
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MGMT 450 - Organizational Planning and Quality
Principles, practices, and procedures of long-range and short-range planning; theory and practice of organizational decision making, with emphasis on individual, group, authority, structure, environment, information system components, and quality management.
Prerequisites & Notes
PRQ: Management major and a grade of C or better in MGMT 335 and MGMT 355.
Credits: 3
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MGMT 456 - Practicum in Human Resource Management
Internship involving full- or part-time work in one of the core areas of human resource management in a sponsoring organization under the supervision of a member of the Department of Management and an individual in the sponsoring company. Core areas include recruiting, staffing, training, compensation, employee relations, labor relations, or other areas related to the human resource management function.
Prerequisites & Notes
PRQ: Management major in human resource management emphasis and a grade of C or better in MGMT 355 and consent of department.
Credits: 3
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MGMT 457 - Managerial Negotiations
Examination of the negotiation techniques and strategies relevant to individual, group, and organizational decision making as well as the development of skills to enhance the resolution of personal and professional conflicts.
Prerequisites & Notes
PRQ: Grade of C or better in each of the following: FINA 320, MGMT 335, MKTG 295 and OMIS 338; or consent of department.
Credits: 3
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MGMT 458 - Internship in Management
Student works full time for a half-semester, a summer, or a semester as an intern in a business firm under the supervision of a staff member of the Department of Management. Additional deliverables will be required. A permanent full-time or part-time position will not be considered an internship. May be repeated to a maximum of 6 semester hours. S/U grading.
Prerequisites & Notes
PRQ: Management major and MGMT 335 and consent of department.
Credits: 1-3
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MGMT 460 - Human Resource Management and Leadership Consulting
Develops the content knowledge and skills to successfully design and implement internal and external organizational consulting projects. Topics include elements of successful strategic partnering, implementation and management of organizational change, applied management research, and human capital measurement.
Prerequisites & Notes
PRQ: Management major, MGMT 335, MGMT 355, and consent of the department.
Credits: 3
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MGMT 467 - Corporate Innovation and Social Responsibility
Examination of the nature, process and forms of corporate entrepreneurship and social responsibility with a focus on entrepreneurial intensity, corporate venturing, entrepreneurial structure, leadership and social issues, and stakeholder management. Develops knowledge and capabilities about entrepreneurial and corporate social responsibility strategies, such as growth management, social initiatives, and corporate philanthropy, within established organizations.
Prerequisites & Notes
PRQ: Grade of C or better in MGMT 335 or MGMT 227 or MGMT 320; or consent of department.
Credits: 3
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MGMT 468 - Strategic Management
Strategy formulation and implementation at the business and corporate levels. Emphasis on developing an understanding of the administration of business firms from a top-management perspective and application of strategic management concepts to real-world management issues in both domestic and global environments. A capstone course designed to integrate and apply functional business courses to strategic business problems. Strategy cases and a comprehensive business simulation used to develop and apply knowledge of strategic analysis, top-management decision making, and strategic change.
Prerequisites & Notes
PRQ: Grade of C or better in each of the following: FINA 320, MGMT 335, MKTG 295, and OMIS 338 and senior standing for all business majors. ACCY 331 (for ACCY majors); OMIS 442 or OMIS 450 or OMIS 452 or FINA 410 (for business administration majors); FINA 330, and FINA 340, and FINA 350 (for FINA majors); MGMT 355 and MGMT 457 (for MGMT majors); OMIS 340 and OMIS 442 and OMIS 452 and OMIS 455 (for OMIS majors). CRQ: MKTG 495 (for MKTG majors); or consent of department.
Credits: 3
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MGMT 470 - Current Topics in Management
Study of new developments in theoretical or applied management, including current topics and issues. May be repeated to a maximum of 6 semester hours when topic varies.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 1-3
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MGMT 477 - Managing Organizations in Competitive Environments
Theory and practice of designing and managing organizations in multiple stages of the life cycle. Strategic change and innovation and role of technology in developing industries and managing organizations. Impact of different industry conditions, strategies, and technologies on structure and control systems.
Prerequisites & Notes
PRQ: Grade of C or better in MGMT 335 and MGMT 355. CRQ: MGMT 468.
Credits: 3
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MGMT 481 - Idea, Innovation, and Impact Accelerator Lab
Crosslisted as UEET 481X. Application of the entrepreneurial process with a focus on opportunity identification, ideation, technological innovation, design for social impact, and environmental and social sustainability. Develops knowledge and capabilities about creativity in business, social impact and innovation, design and prototyping, engineering, business plan development, and new venture launch.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 3
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MGMT 487 - Multinational Management
Opportunities and challenges of managing a business and/or organization in an international business environment. Theories and research findings useful to understanding the environmental and managerial aspects of multinational corporations. Provides a foundation for exploring career opportunities in international business.
Prerequisites & Notes
PRQ: Grade of C or better in each of the following: FINA 320, MGMT 335, MKTG 295, and OMIS 338. CRQ: MGMT 355.
Credits: 3
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MGMT 495 - Independent Study in Management
Special readings, topics, or projects in management. May be repeated to a maximum of 4 semester hours.
Prerequisites & Notes
PRQ: Senior standing, and grade of C or better in each of the following courses: MGMT 335 and MGMT 355, and consent of department.
Credits: 1-4
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MGMT 498 - Equal Opportunity and Employment
In-depth presentation of management, union, and individual perspectives of the causes and remedies of employment-based discrimination. Topics include recruiting, promoting, seniority, discrimination, affirmative action, and testing.
Prerequisites & Notes
PRQ: Grade of C or better in MGMT 335 and MGMT 355.
Credits: 3
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MGMT 499 - Management Honors
An integrating course dealing with problems of management that embrace all of the management functions. Investigation of models, concepts and research findings of particular significance to effective decision making in management. Intended for students who desire to do advanced work or pursue some special investigation of a management problem not specifically covered elsewhere.
Prerequisites & Notes
PRQ: Overall university GPA of at least 3.00, management major area GPA of 3.20 or higher, senior standing, and consent of department.
Credits: 3
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Marketing |
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MKTG 99 - Portfolio
Portfolio of student’s work demonstrating proficiency of marketing concepts as described in the learning objectives. Required of all undergraduate marketing majors. Students will be given portfolio instructions during the first semester of the upper-level major program. The completed portfolio is due during the end of the semester of graduation. S/U grading.
Prerequisites & Notes
CRQ: MKTG 495.
Credits: 0
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MKTG 295 - Principles of Marketing
Basic understanding of marketing and the operation of marketing systems. Focus on the firm managing its marketing efforts and its relation to society and the world. Topics include evaluating market opportunities; buyer behavior; market segmentation, targeting, and positioning; market strategy and planning; development of marketing mix; and marketing organization and control.
Prerequisites & Notes
PRQ: Sophomore standing.
Credits: 3
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MKTG 325 - Buyer Behavior
Analysis of consumer and organizational decision making based on theories from the behavioral sciences. Attention given to the how and why of purchasing decisions and prepurchase deliberation. Emphasis on the use of buyer behavior to develop marketing strategy.
Prerequisites & Notes
PRQ: MKTG 295 and PSYC 102; in addition for business administration majors: FINA 320 and MGMT 335 and OMIS 338.
Credits: 3
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MKTG 345 - Business Marketing
Basic understanding of creating marketing exchanges among institutions, organizations, and individuals for purposes other than consumption. Focus on buying processes, buying influences, institutional relationships, and ethical exchange management activities.
Prerequisites & Notes
PRQ: MKTG 295.
Credits: 3
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MKTG 350 - Principles of Selling
Introduction to professional selling focusing on customer needs and decision making, effective communication skills, value creation, enhancing customer satisfaction, and social networking. Selling skills and concepts are developed through planning and conducting professional sales calls via extensive sales exercises and role-plays.
Prerequisites & Notes
CRQ: MKTG 295.
Credits: 3
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MKTG 355 - Multichannel Direct Marketing
Survey of all aspects of direct marketing through multiple channels. Traditional direct marketing topics including direct mail, retail direct marketing, print media, and list management. Current topics including electronic media, interactive marketing, customer relationship marketing, strategic database marketing, and privacy issues.
Prerequisites & Notes
PRQ: MKTG 295.
Credits: 3
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MKTG 365 - Principles of Retailing
Crosslisted as FSMD 365X. Study of retail institutions; store organization, location strategy, merchandising, inventory control, customer communication, price determination, and the management of retail salespersons.
Prerequisites & Notes
PRQ: MKTG 295.
Credits: 3
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MKTG 367 - Principles of Global Marketing
Study of marketing emphasizing the role global business plays in the success of companies and nations. Includes issues pertaining to the marketing mix in a global business environment along with economic, political, and legal conditions. In-depth discussion of their relevance to the U.S. economy.
Prerequisites & Notes
PRQ: MKTG 295.
Credits: 3
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MKTG 370 - Principles of Digital Marketing
Introduction to digital marketing applications. Topics include an introduction to mobile marketing, social media marketing, discussion groups, email, the different functions and applications of the Internet, and how digital technologies have changed business and consumer practices. Emphasis on the effect of the use of digital technology on a company’s existing market mix and current and potential uses of the Internet for marketing tactics and strategies.
Prerequisites & Notes
PRQ: MKTG 295.
Credits: 3
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MKTG 387 - International Study in Marketing
Short-term study-abroad experience to study cultural differences, problems, issues, trends, and practices in marketing within the international environment. Includes visits to foreign organizations, presentations by marketing managers and executives, and discussions with foreign and domestic international faculty. Supervised by a faculty member.
Prerequisites & Notes
PRQ: MKTG 295, or consent of department.
Credits: 3
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MKTG 395 - Career Marketing
Designed to help students explore career opportunities in marketing, successfully job hunt, and become acquainted with the marketing business environment. Topics include job search strategies, setting career goals, business ethics, business communication skills, networking, and business etiquette. Open only to marketing majors or by consent of department.
Prerequisites & Notes
PRQ: MKTG 295.
Credits: 1
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MKTG 410 - Professional Selling and Cultural Perspectives
Joins students from other countries with NIU students to study cultural differences in professional selling in a global economy. Course includes a company visit, out-of-class project, salesperson shadowing, two to three role plays and discussion of cultural factors influencing professional selling within the international environment. Students may not receive credit for both MKTG 410 and MKTG 450.
Prerequisites & Notes
PRQ: MKTG 350 and consent of department.
Credits: 3
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MKTG 411 - Strategic Selling Perspectives
Travel to locations to study strategies, trends, and the dynamics of attracting and maintaining customer relationships across varied industries (e.g., technology, health-care, sports/entertainment, etc.). Company visits, presentations, and cultural requirements/visits. Engagement in activities that improve understanding of sales strategy development and implementation. Destinations may rotate so students should consult the department to determine the current field study.
Prerequisites & Notes
PRQ: MKTG 350 and consent of department.
Credits: 3
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MKTG 415 - Global Selling Perspectives
Study-abroad experience to study cultural differences, problems, issues, trends, and practices in professional selling within the international environment. Includes visits to foreign companies, presentations by company sales executives, and discussions with company representatives and international faculty about their selling strategies. Supervised by department faculty member.
Prerequisites & Notes
PRQ: MKTG 350 and consent of department.
Credits: 3
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MKTG 425 - Services Marketing
Analysis of how services marketing differs from goods marketing and how services marketers can effectively manage the elements of service delivery to enhance service quality and customer satisfaction. Topics include the distinct elements of services marketing, service quality determination, understanding customer expectations, designing service standards to meet customer expectations, managing contact personnel’s delivery to service standards, and matching service communications with service delivery.
Prerequisites & Notes
PRQ: MKTG 295.
Credits: 3
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MKTG 435 - Business-to-Business Selling
Developing business-to-business selling processes over the telephone (inside selling) with particular emphasis on precall planning, prospecting and qualifying, developing value statements, and follow-up. Introduction to and hands-on application of a Customer Relationship Management (CRM) system and other technologies. Students build and maintain a database related to the sales program.
Prerequisites & Notes
PRQ: MKTG 350.
Credits: 3
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MKTG 443 - Marketing Research
Research methods as applied to the field of marketing including problem definition, research design, survey design, data collection and analysis, and presentation of results.
Prerequisites & Notes
PRQ: A grade of C or better in the following courses: FINA 320 and MGMT 335 and MKTG 295 and OMIS 338 (for business majors); MKTG 295, and UBUS 223 or STAT 200 or STAT 300 (for nonbusiness majors).
Credits: 3
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MKTG 446 - Sales Leadership, Metrics, and Application
Development of sales leadership for team culture and dynamics, recruiting and selecting sales force, evaluation of representative performance metrics and compensation. Creating value proposition and multi-product portfolio analysis through a series of case study presentations utilizing industry specialists.
Prerequisites & Notes
PRQ: MKTG 350.
Credits: 3
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MKTG 448 - Integrated Marketing Communications
Development of marketing communications strategy as a tool for making and implementing marketing decisions. Emphasis on communication strategy formulation, digital communication strategy formulation, and development of the promotion mix strategy. Topics include advertising, public relations, sales promotions, direct marketing, digital communications, and personal selling.
Prerequisites & Notes
PRQ: MKTG 295.
Credits: 3
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MKTG 450 - Advanced Professional Selling
Focus on major account selling, coordination between a salesperson and the firm’s other functional areas, team selling, negotiation, career management, and personal productivity. Student presentations in group settings, exposure to software which aids salespeople, close work with an actual salesperson, and relation of theory to practice.
Prerequisites & Notes
PRQ: MKTG 350 and consent of department.
Credits: 3
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MKTG 455 - Database Marketing and Data Mining
Intensive examination of the concepts and tools to manage and utilize a marketing information system, using database information in a marketing context. Emphasis on the use of various statistical tools to identify marketing opportunities. Topics may include recency, frequency, and monetary (RFM) analysis, clustering techniques, linear and logistic regression, and an introduction to neural networking and its use in marketing information systems.
Prerequisites & Notes
PRQ: MKTG 295 and OMIS 351.
Credits: 3
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MKTG 458 - Internship in Marketing
Full-time work for a summer or a semester as a marketing intern in a business firm under the supervision of a coordinator from the Department of Marketing faculty. May be repeated to a maximum of 6 semester hours. S/U grading.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 3-6
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MKTG 464 - Product Planning and Development
Examination of the factors influencing product planning and pricing decisions of the firm in a digital environment. Analysis of challenges and risks related to new product launch and managing product life cycle. Topics include idea generation, concept testing, pricing strategy, industry and market analysis, test marketing and product launch.
Prerequisites & Notes
PRQ: MKTG 295.
Credits: 3
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MKTG 467 - Global Marketing Management
Examination of the strategic aspects of global marketing with focus on developing and analyzing marketing strategies for multinational corporations using an experiential learning approach.
Prerequisites & Notes
PRQ: MKTG 367.
Credits: 3
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MKTG 470 - Interactive Marketing Technology
Analysis and implementation of the technology used to support interactive marketing systems for business-to-business and business-to-customer marketing strategies. Topics include but are not limited to multichannel campaign management, search engine optimization technology and social networking applications. Requires students to use marketing technologies to plan and implement a project to create value for a client organization.
Prerequisites & Notes
PRQ: MKTG 370.
Credits: 3
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