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MEE 622 - Experimental Methods in Mechanical Vibrations
Random vibrations; vibration pick-ups; dynamic strain measurements; beam vibrations; response analysis; modal analysis.
Prerequisites & Notes
PRQ: MEE 621 or consent of department.
Credits: 3
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MEE 623 - Robot Vision Control
Generalized images; segmented images; geometrical structures; relational structures; robot machine vision systems.
Prerequisites & Notes
PRQ: MEE 522 or consent of department.
Credits: 3
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MEE 624 - Robot Dynamics and Control
Motion trajectories; principles of rigid body dynamics; robot dynamics; digital control systems; control of multiple link manipulators.
Prerequisites & Notes
PRQ: MEE 522 or consent of department.
Credits: 3
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MEE 625 - Robot Programming and Control
Task descriptions; structured programming; teaching; compliance and control; high level of robot language.
Prerequisites & Notes
PRQ: MEE 522 or consent of department.
Credits: 3
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MEE 626 - Advanced Control Systems Design
Review of conventional and modern control design using block-diagram-transfer function, state-variable method, pole placement technique, estimation, and robust control schemes; digital control system analysis and design; z-transform theory and digitization process; nonlinear control system design; describing functions, phase plane and Liapunav’s stability criterion; control system design problems and case studies including open-ended hands-on design projects from current research topics.
Prerequisites & Notes
PRQ: MEE 521 or consent of department.
Credits: 3
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MEE 627 - Stochastic Estimation and Control
State-space descriptions of linear systems; design of variance minimizing state feedback controllers, LQG controllers, and discrete and continuous time Kalman filter. Nonlinear estimation methods such as the extended Kalman filter and particle filter. Theory will be motivated through applications in radar tracking, mobile robot control, and computer vision.
Prerequisites & Notes
PRQ: MEE 521 or consent of department.
Credits: 3
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MEE 628 - Advanced Mechanism Synthesis Methods
Techniques for mechanism synthesis, including finite displacement and synthesis through optimization methods. Techniques for path, function, and motion generation problems. Application of Graphical User Interface (GUI) to the synthesis of planar and spatial mechanisms.
Prerequisites & Notes
PRQ: MEE 430, or consent of department.
Credits: 3
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MEE 629 - Materials Engineering in Mechanical Design
The engineering design process, engineering materials and their properties, materials selection charts, case studies, selection of material and shape, and aesthetics of designs.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 3
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MEE 630 - Structure and Properties of Polymers
Molecular structure of amorphous, crystalline, and network polymers; theories of the glassy state; transition and melt temperatures; model prediction of viscoelastic properties; time-temperature superposition principle; theory of rubber elasticity.
Prerequisites & Notes
PRQ: MEE 530 or consent of department.
Credits: 3
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MEE 631 - Computer-Aided Design of Mechanical Systems
Finite element methods in structural analysis; computer-aided design of symmetric and asymmetric machine elements under dynamic, impulsive, and thermal loadings; computer graphics; computer analysis and animation of kinematics of linkages.
Prerequisites & Notes
PRQ: MEE 580 or consent of department.
Credits: 3
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MEE 632 - Tribology
Surface topography and integrity; sliding and rolling friction; temperature in sliding contact; types, mechanisms, and theories of wear; antifriction and wear resistant material; boundary, hydrodynamic, and elastohydrodynamic lubrication; high pressure and wear resistant additives; solid lubricant; examples of tribology applied engineering design.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 3
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MEE 633 - Computer-Aided Manufacturing
Manufacture of parts and assemblies; design for manufacturability; numerically controlled machine tools; robotics.
Prerequisites & Notes
PRQ: MEE 530 or consent of department.
Credits: 3
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MEE 634 - Experimental Methods in Materials Science
Structural evaluation of materials with X-ray techniques; scanning electron microscopy for image formation and use of column related techniques to characterize bulk specimens; transmission microscopy for image formation and defect analysis in materials science applications.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 3
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MEE 635X - Data Analytics for Engineers
Crosslisted as ISYE 670. Applying analytical tools and techniques to effectively extract and interpret complex patterns found in large amounts of engineering data. Develop predictive modeling skills to make informed decisions on problems that occur in engineering practice. Major topics include: data visualization, modeling, classification methods, clustering, and learning algorithms.
Prerequisites & Notes
PRQ: ISYE 335 or STAT 350, or consent of the department.
Credits: 3
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MEE 636 - Advanced Biomaterials and Manufacturing
Biomaterials (metallic, bioceramics, biopolymers and biocomposites), characterization of biomaterials, processing and manufacturing, design and application, interaction between the host tissue and biomaterial, physical, mechanical, and biological properties of biomaterials, drug delivery, in vitro and in vivo examination, FDA regulation.
Prerequisites & Notes
PRQ: MEE 536 or consent of department.
Credits: 3
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MEE 637 - Advanced Additive Manufacturing
In-depth analysis of additive manufacturing process theory that will look into key characteristics such as thermal management and in-situ process control that is used for materials qualification/certification and applications of materials development.
Prerequisites & Notes
PRQ: MEE 534 or consent of department.
Credits: 3
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MEE 640 - Advanced Fluid Mechanics
Kinematics of fluid flow; plane irrotational and incompressible fluid flows; Navier-Stokes equations; hydrodynamic stability; turbulence; two-dimensional boundary layers in incompressible flow; flow separation.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 3
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MEE 642 - Dynamics of Viscous Fluids
Fundamentals of viscous fluid; Navier-Stokes equations; exact solutions, boundary layer equations and their physical interpretations; mathematical techniques of similarity transformations, integral methods, perturbation methods and numerical solutions.
Prerequisites & Notes
PRQ: MEE 640 or consent of department.
Credits: 3
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MEE 650 - Advanced Thermodynamics
Thermodynamic postulates and conditions of equilibrium; the Euler equation and the Gibbs-Duhem relations; Legendre transformations and the extreme principle; Maxwell relations; stability of thermodynamic systems; the Nernst Postulate; chemical reactions and combustion; chemical equilibrium; irreversible thermodynamics.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 3
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MEE 652 - Transport Phenomena in Porous Media
Characteristic behavior of fluid transport in porous media, fundamental theories and governing equations of fluid, heat, and mass transfer in porous media. Analysis of transport phenomena of multi-phase fluid, convective heat and mass.
Prerequisites & Notes
PRQ: Consent of the department.
Credits: 3
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MEE 655 - Conduction Heat Transfer
Fundamentals of heat conduction; approximate and exact analytical methods; finite and semi-infinite bodies; one-dimensional composite media; phase change problems; nonlinear problems; heat transfer in anisotropic solids.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 3
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MEE 656 - Convection Heat Transfer
Conservation principles; laminar internal and external flows; natural convection; turbulent flow; heat transfer at high velocities; heat transfer through porous media; numerical methods in convection heat transfer.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 3
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MEE 658 - Computational Heat Transfer and Fluid Mechanics
Application of partial differential equations, finite difference methods, and finite element methods in heat transfer and fluid mechanics; stability analysis, convergence criteria, and accuracy of computational techniques.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 3
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MEE 692 - Advanced Mechanical Engineering Analysis
Calculus of variations for deformable bodies; Sturm-Liouville problems; LaGrange’s equations and generalized dynamical entities; integral equations in mechanical engineering; Green’s functions; theory of distributions; one dimensional boundary value problems; partial differential equations in mechanical engineering. Applications of heat, conduction and convection, fluid dynamics, and structural mechanics.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 3
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MEE 697 - Independent Study
Independent pursuit of advanced problems in mechanical engineering under faculty supervision. A written report is required. Course may be repeated, but only 3 semester hours credit will count toward the degree.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 1-3
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MEE 698 - Special Topics in Mechanical Engineering
Advanced study of mechanical engineering topics. Course may be repeated to a maximum of 9 semester hours, with no more than 3 semester hours in the same topic.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 1-3
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MEE 699 - Master’s Thesis
May be taken every semester of enrollment, but only 6 semester hours will count toward the degree.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 1-6
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MET 510 - Weather Dynamics I
Statics, conservation of mass, linear momentum and energy, shallow water equations, scale analysis, geostrophic, gradient and thermal winds, circulation and vorticity theorems, and introduction to the planetary boundary layer. Three hours of lecture and two hours of laboratory.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 4
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MET 511 - Weather Dynamics II
Waves in the atmosphere, quasigeostrophic flow theory, introduction to numerical weather prediction and dynamic instability theory. Three hours of lecture and two hours of laboratory.
Prerequisites & Notes
PRQ: MET 510 or consent of department.
Credits: 4
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MET 521 - Advanced Synoptic Meteorology
Applications of synoptic analysis, forecast techniques, and fluid dynamics to the diagnosis and forecasting of mid-latitude weather systems. Examination of the lifecycle of mid-latitude cyclones using quasi-geostrophic theory. Two hours of lecture and two hours of laboratory.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 3
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MET 530 - Micrometeorology
Study of atmospheric and biophysical processes near the surface of the earth, procedures and methods in measuring interactions of soil-plant-air-water. Topics including radiation fluxes, turbulent transfer in momentum, heat, water vapor, carbon dioxide, and pollutant dispersal, biometeorology, agrometeorology, and local wind circulation.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 3
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MET 531 - Applications in Climatology
Team research projects that apply climatological theory and statistical approaches to develop climate relationship-decision models for use in agriculture, water resources, utilities, construction, transportation, and recreation. Lecture and field experience.
Credits: 3
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MET 540 - Climate Dynamics I
Global scale tropospheric convection and wave processes on time scales from the Brunt-Vaisalla frequency to multiples of the Milankovitch cycle. Deterministic chaos and climate variability. Sensitivity of the troposphere to solar forcing, volcanism, orbital changes, anthropogenic effects, and atmosphere-ocean coupling.
Prerequisites & Notes
PRQ: MET 511 or consent of department.
Credits: 3
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MET 541 - Climate Dynamics II
Detailed systematic investigation into the macroscale dynamics of the climate system as a continuation of MET 540. Additional topics include the Lorenz equations, energy balance models, Milankovitch theory of climate, Golitsyn similarity theory of planetary atmospheric circulation, and the development of a threedimensional tropospheric general circulation model.
Prerequisites & Notes
PRQ: MET 540 or consent of department.
Credits: 3
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| |
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MET 544 - Mesoscale Meteorology
Structure, evolution, forcing, and prediction of weather phenomena with short temporal and spatial scales. Observing systems and numerical weather predictions applied to mesoscale phenomena such as severe thunderstorms, tornadoes, and heavy snow. Two hours of lecture and two hours of laboratory.
Credits: 3
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MET 550 - Numerical Analysis and Forecasting
Finite difference schemes, numerical stability, forward, backward, and centered differencing, numerical relaxation techniques, finite element methods, and spectral techniques.
Prerequisites & Notes
PRQ: MET 511 or consent of department.
Credits: 3
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| |
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MET 585 - Atmospheric Physics
Fundamentals of radiation transfer theory, cloud and precipitation physics, satellite remote sensing techniques, and physics of the middle and upper atmosphere. Lecture and laboratory.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 3
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MGMT 505 - Principles of Management
Introduction to the role of manager in interaction with superiors, subordinates, associates, and staff; theories of leading, organizing, planning, and controlling; and skills in communicating, coordinating, and directing.
Credits: 2
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MGMT 511 - Legal Aspects of Business
Seminar in legal problems affecting business in the areas of contracts, personnel, taxation, property, and government regulation of business.
Credits: 2
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MGMT 512 - Advanced Topics in Business Law
Study of law relating to contracts, sales, negotiable instruments, bankruptcy, and related topics. Students are required to critically analyze cases and apply legal principles.
Prerequisites & Notes
PRQ: MGMT 217 or MGMT 511 and graduate standing or consent of department.
Credits: 3
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| |
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MGMT 528 - Equal Opportunity and Employment
In-depth presentation of management, union, and individual perspectives of the causes and remedies of employment-based discrimination. Topics discussed include recruiting, promoting, seniority, discrimination, affirmative action, and testing. Students may not receive credit for both MGMT 498 and MGMT 528.
Prerequisites & Notes
PRQ: MGMT 505 or consent of department.
Credits: 3
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| |
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MGMT 538 - Employment Law
Review, analysis, and evaluation of the National Labor Relations Act as amended. Emphasis on in-depth analysis of employment law; rights to organize and undertake concerted activity; legal framework of labor-management relations; selection and representation of unions; and union member rights. Current legislative and judicial developments as well as an extensive review and analysis of court and NLRB decisions.
Prerequisites & Notes
PRQ: MGMT 505 or consent of department.
Credits: 3
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| |
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MGMT 601 - International Study in Management
Short-term study abroad experience to study cultural differences, problems, issues, trends, and practices in management within the international environment. Activities include visits to foreign organizations, presentations by organizational managers and executives, and discussions with foreign and domestic international faculty. Supervised by department faculty member.
Prerequisites & Notes
PRQ: All Phase One courses or consent of department.
Credits: 3
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| |
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MGMT 604 - Independent Study in Management
Available to graduate students of demonstrated capability for specialized independent study in management. May be repeated to a maximum of 6 semester hours. Not available for S/U grading.
Prerequisites & Notes
PRQ: MGMT 505 and consent of department.
Credits: 1-3
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| |
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MGMT 611 - Corporate Social Responsibility
Responses of organizations to environmental expectations and analysis of external and internal variables affecting the legal and ethical implications of strategic decisions. Role of general managers as mediators between organizational and societal interests and study of the firm as a corporate citizen.
Prerequisites & Notes
PRQ: All Phase One courses or consent of department.
Credits: 3
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| |
-
MGMT 615 - Managerial Leadership
Examination of classic and emerging leadership theory, with an emphasis upon meeting the challenges and opportunities of effective leadership. An accompanying focus is the identification of individual leadership skills and limitations, as well as the development of new skills and strategies.
Prerequisites & Notes
PRQ: All Phase One courses and MGMT 635, or consent of department.
Credits: 3
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| |
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MGMT 619 - Negotiation and Conflict Management
Examination of negotiation techniques and strategies relevant to managerial positions. Application of negotiation as a principled method of achieving fair and mutually satisfying agreements with specific applications to resolving personal and professional conflicts.
Prerequisites & Notes
PRQ: All Phase One courses and MGMT 635, or consent of department.
Credits: 3
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| |
-
MGMT 620 - Human Resource Management
Management’s problems, opportunities, and policy alternatives in personnel management and labor relations. Examination of recruiting, selection, compensation, training, and career development and day-to-day personnel issues.
Prerequisites & Notes
PRQ: All Phase One courses or consent of department.
Credits: 3
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| |
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MGMT 625 - Coaching and Mentoring in Business
Identifying, understanding, and developing the skills needed to develop and change others through effective coaching and mentoring and thereby enhancing one’s own leadership in the process. Topics include developmental coaching and mentoring, the basics of feedback and other concepts that influence the development of effective coaching and mentoring abilities.
Prerequisites & Notes
CRQ: MGMT 615. PRQ: MGMT 635.
Credits: 3
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MGMT 627 - Entrepreneurial Creativity and Innovation
Identifying, understanding and developing the methods and skills used to recognize entrepreneurial opportunities and develop innovative solutions. Topics include theories of creativity, enterprise idea generation and evaluation, and other concepts, models, and techniques used to identify and evaluate new venture opportunities, innovations, and entrepreneurial solutions.
Prerequisites & Notes
PRQ: All Phase One courses or consent of department.
Credits: 3
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| |
-
MGMT 630 - Professional Business Communication
Development of skills necessary to be an effective communicator within the business environment. Emphasis on oral and written presentation skills using state-of-the-art technology and presentation software, interpersonal skills, and problem solving skills.
Prerequisites & Notes
PRQ: All Phase One courses or consent of department.
Credits: 3
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| |
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MGMT 631 - Social Venture Competition
Identifying, understanding, and developing the skills necessary to recognize social needs and identify opportunities in order to develop revenue generating business models to solve problems. Topics include theories of social entrepreneurism, social problem identification, enterprise idea generation and evaluation, social innovation, strategic design and development of the business model, social venture communication, and partnering. Students may not receive credit for both MGMT 431 and MGMT 631.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 3
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| |
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MGMT 633 - Organization Theory
Traces historical development of organization theory from preclassical through contemporary theories. Analysis of organizational structure and behavior ranging from systems in the steady state to complex, dynamic social systems concerned with adaptation, growth, and conflict.
Prerequisites & Notes
PRQ: All Phase One courses or consent of department.
Credits: 3
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| |
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MGMT 635 - Managing Individuals, Teams, and Organizations
Identifying, understanding, and managing individual and group behavior in organizational settings. Topics include motivation, teamwork, culture, leadership, and other concepts that influence individual, group, and organizational effectiveness.
Prerequisites & Notes
PRQ: All Phase One courses or consent of department.
Credits: 3
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| |
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MGMT 637 - Entrepreneurship and Venture Management
Entrepreneurship creation and problems faced by entrepreneurs in the early growth stages of business ventures. A systemic problem-solving approach with an emphasis on “live” studies and plans for new business ventures.
Prerequisites & Notes
PRQ: All Phase One courses or consent of department.
Credits: 3
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| |
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MGMT 638 - Seminar in Human Resource Management
Synthesis of existent diverse philosophies relating to the growth of organized labor, with focus on the patterns of relationships between labor and management and the impact of these relationships on the sociopolitical environment of the community and the nation. Emphasis on research and the use of current literature.
Prerequisites & Notes
PRQ: All Phase One courses or consent of department.
Credits: 3
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| |
-
MGMT 640 - Leading Teams
Examination of ways to effectively lead teams in organizations, with a focus on issues related to team design, managing team processes, and evaluating team effectiveness. Activities highlight key applications of team research and development of team leadership skills.
Prerequisites & Notes
PRQ: All Phase One courses or consent of department.
Credits: 3
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| |
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MGMT 645 - Seminar for Executives
Offers executives the opportunity to broaden their interest in general problems of management as well as to enrich the background of participants. May be repeated to a maximum of 3 semester hours.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 1-3
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| |
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MGMT 647 - International Management
Identifying, understanding, and managing the cultural components of organizational and business dynamics present in global business enterprises. Focus on strategic issues involved in international expansion, international competition, international organizational relationships, and international human resource utilization.
Prerequisites & Notes
PRQ: All Phase One courses or consent of department.
Credits: 3
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| |
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MGMT 648 - Strategic Human Resource Management
Management of organizational human resources in the context of comprehensive strategic planning. Coverage of critical strategic human resource management topics, including strategic human resource planning, managing organizational change and adaptation, strategic compensation, management of organizational culture, identifying requisite human resource competencies for long-term success, and managerial succession planning.
Prerequisites & Notes
PRQ: All Phase One courses and MGMT 635, or consent of department.
Credits: 3
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| |
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MGMT 650 - Strategic Environmental Analysis
Concepts, analytical tools, and research methods for analyzing the external environments of firms. Examination of general, industry, and specific environments. Industry and competitor analysis, dynamics of industry structure, competitive interaction, and industry evolution.
Prerequisites & Notes
PRQ: All Phase One courses or consent of department.
Credits: 3
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| |
-
MGMT 655 - Change Management
Study of approaches and responses to various levels of change, diagnostic tools, intervention strategies, and individual and organizational factors that create support for or resistance to change. Application of diagnostic tools and development of customized plan for an organization.
Prerequisites & Notes
PRQ: MGMT 635.
Credits: 3
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| |
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MGMT 657 - Corporate Entrepreneurship
Recognize, understand, and apply entrepreneurial processes and principles in the context of established organizations. Topics include environmental dynamics that drive entrepreneurship, venture motives and response options, and patterns and approaches to support entrepreneurial ventures.
Prerequisites & Notes
PRQ: All Phase One courses and MGMT 635, or consent of department.
Credits: 3
|
| |
-
MGMT 661 - Strategic Management Processes
Development and analysis of the strategic management function. Analytical, informational, and behavioral characteristics of the strategic processes. Design and organization of strategic planning systems. Design of strategic organizational structures and processes for proper strategy formulation and implementation. Coordination and integration of strategic management processes and systems. Study of the main concepts and methodologies that could help to manage strategic change in business organizations.
Prerequisites & Notes
PRQ: MGMT 505 or consent of department.
Credits: 3
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| |
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MGMT 670 - Seminar in Management
Study of current issues in management or recent developments in knowledge and skills for managers. May be repeated to a maximum of 6 semester hours when topic varies.
Prerequisites & Notes
PRQ: Consent of department.
Credits: 1-3
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MGMT 672 - Strategic Management and Policy
Capstone course to develop strategic thinking skills necessary to identify strategic issues, analyze key internal and external factors influencing firm performance, develop strategic alternatives, and identify critical implementation issues. Integrates functional knowledge, behavioral and ethical concepts, and analytical tools for effective formulation and implementation of strategies and policies. Must be taken in final semester or last 9 semester hours of master’s program.
Prerequisites & Notes
PRQ: All Phase One courses, FINA 607, MGMT 635, MKTG 654, and OMIS 627, or consent of department.
Credits: 3
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| |
-
MILS 301 - Leadership and Problem Solving
Credits: 3
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| |
-
MILS 302 - Leadership and Ethics
Credits: 3
|
| |
-
MILS 325 - Basic Internship in Military Science
Credits: 3
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| |
-
MILS 350 - Advanced Internship in Military Science
Credits: 3
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| |
-
MILS 401 - Leadership and Management
Credits: 4
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| |
-
MILS 402 - Officership
Credits: 4
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| |
-
MILS 495 - Independent Study
Credits: 3
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| |
-
MKTG 505 - Graduate Survey of Marketing
Comprehensive survey of marketing functions, institutions, policies, and problems designed specifically to serve the needs of graduate students with no previous formal marketing education.
Credits: 2
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| |
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MKTG 515 - Marketing Metrics and Statistical Analysis Tools
Introduction to key marketing metrics and statistical analysis tools utilized in the development and implementation of marketing strategies. Provides a working knowledge of a wide variety of metrics utilized across all facets of marketing including finance/investment analysis, marketing planning, customer analysis, competitor analysis, etc. Basic marketing statistical analysis tools are introduced and applied to address marketing challenges in such areas as customer acquisition and retention, customer lifetime value, digital marketing communication, costs per conversion, and product/pricing assessment. Extensive use of real-life case studies and hands-on examples.
Credits: 2
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| |
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MKTG 567 - Global Marketing Management
Examination of the strategic aspects of global marketing, with focus on developing and analyzing marketing strategies for multinational corporations using an experiential learning approach.
Prerequisites & Notes
PRQ: MKTG 505 or consent of department.
Credits: 3
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| |
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MKTG 595 - Internship in Marketing
Designed primarily for students lacking full-time marketing experience. Student works for a summer or a semester as an intern in an organization. No more than 3 semester hours may be applied to M.B.A. Phase Two program requirements. S/U grading.
Prerequisites & Notes
PRQ: Completion of M.B.A. Phase One requirements and consent of department.
Credits: 3
|
| |
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MKTG 601 - International Study in Marketing
Short-term study abroad experience to study cultural differences, problems, issues, trends, and practices in marketing within the international environment. Includes visits to foreign organizations, presentations by marketing managers and executives, and discussions with foreign and domestic international faculty. Supervised by a faculty member.
Prerequisites & Notes
PRQ: MKTG 505 or consent of department.
Credits: 3
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| |
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MKTG 603 - Marketing Research and Analysis
Review, evaluation, and analysis of current marketing research. Development of research design, data collection, and analysis methods, and using research results to improve managerial decisions. Ethical issues involving marketing research.
Prerequisites & Notes
PRQ: MKTG 505 and MKTG 515, or consent of department.
Credits: 3
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| |
-
MKTG 604 - Independent Study in Marketing
Available to graduate students of demonstrated capability for intensive independent study in marketing. May be repeated once to a maximum of 6 semester hours when the topic varies. Not available for S/U grading.
Prerequisites & Notes
PRQ: MKTG 505 and consent of department.
Credits: 1-3
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| |
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MKTG 625 - Buyer Behavior
Examination of factors that influence the consumer decision-making process for purchase, use, and disposition of goods and services. Emphasis on how concepts from psychology, sociology, economics, and related social sciences influence design and development of marketing strategies.
Prerequisites & Notes
PRQ: MKTG 505 or consent of department.
Credits: 3
|
| |
-
MKTG 626 - Brand Strategy
Comprehensive survey of strategies and tactics that enhance corporate brand equity. Topics include brand equity valuation, internal branding, co-branding, brand communication, and brand leveraging. Successful and unsuccessful applied brand initiatives.
Prerequisites & Notes
PRQ: MKTG 654 or consent of department.
Credits: 3
|
| |
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MKTG 630 - Services Marketing
Analysis of how services marketing differs from goods marketing and how services marketers can effectively manage the elements of service delivery to enhance service quality and customer satisfaction in a global economy. Topics include the distinct elements of services marketing in multiple cultural environments, service quality determination, understanding customer expectations, designing service standards to meet customer expectations, managing contact personnel’s delivery to service standards, and matching service communications with service delivery. Emphasis is placed on services marketing in a global context.
Prerequisites & Notes
PRQ: MKTG 505 or consent of department.
Credits: 3
|
| |
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MKTG 640 - Digital Selling Strategy
Explores digital selling and current changes to the selling process including: researching prospects (digitally/socially), social listening, leveraging tools and techniques to connect with buyers, creating content to engage, building networks, and social branding. These components are combined to craft digital strategies to assist customers’ journeys.
Prerequisites & Notes
PRQ: All Phase One courses or consent of department.
Credits: 3
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MKTG 646 - Sales Administration
Strategic planning, analysis, policy development, implementation, and coordination of corporate-level sales responsibilities. Topics include sales organizational structures and supervision of the recruiting, selecting, testing, training, and managing of salespersons. Emphasis on considerations at the field sales manager, sales director, and vice president level.
Prerequisites & Notes
PRQ: MKTG 505 or consent of department.
Credits: 3
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| |
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MKTG 650 - Personal Selling for Managers
Includes basic theories and strategies for the selling of self, ideas, and proposals within the firm as well as externally to major customers and prospects. Role playing is utilized to develop skills and theoretical frameworks for the development of major accounts and the salesforce; selling skills for both dyadic and group situations, and presentations by students in a variety of business-related selling situations.
Prerequisites & Notes
PRQ: MKTG 505 or consent of department.
Credits: 3
|
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MKTG 654 - Marketing Management
Analysis of the strategic marketing problems confronting managers in the evaluation of marketing opportunities, selection of target markets, development of marketing strategies, planning of marketing tactics, and implementation and control of the marketing effort.
Prerequisites & Notes
PRQ: All Phase One courses or consent of department.
Credits: 3
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MKTG 655 - Promotional Strategy
Design, implementation, and control of promotional policies, including the elements of personal selling, sales management, advertising, sales promotion, publicity, public relations, and direct marketing. Planning and coordinating complete marketing campaigns.
Prerequisites & Notes
PRQ: MKTG 505 or consent of department.
Credits: 3
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MKTG 656 - Global Marketing Strategy
Role of global marketing operations in a firm’s overall competitive strategy. Integration of global marketing responsibility with other functions of the firm. Emphasis on current issues in global competitive environment as they pertain to marketing strategy.
Prerequisites & Notes
PRQ: MKTG 505 or consent of department.
Credits: 3
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MKTG 660 - Marketing Seminar
Topics vary but usually focus on current issues in managing marketing functions or recent developments in knowledge or skills for marketing professionals. May be repeated to a maximum of 6 semester hours.
Prerequisites & Notes
PRQ: MKTG 505 or consent of department.
Credits: 3
|
| |
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MKTG 664 - New Product and Service Innovation
Perspectives and frameworks on how new product and service innovation can generate growth and economic value in organizations. Issues addressed pertain to the stages of idea generation, screening, and selection, business development, market testing and commercialization, as well as the design of strategies and practices that lead to organizational success.
Prerequisites & Notes
PRQ: MKTG 505 or consent of department.
Credits: 3
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MKTG 665 - Marketing Structures and Price Policies
Comprehensive guidance for formulating pricing strategy. Emphasis on the actual pricing decision process and the procedures used for pricing consistent with the economics of profit maximization. Incorporates the psychological aspects of price sensitivity and acknowledges that managers have only limited, imprecise information as a basis for their pricing decisions.
Prerequisites & Notes
PRQ: MKTG 505 or consent of department.
Credits: 3
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MKTG 670 - Digital Marketing Strategy
Introduction to digital marketing strategy emphasizing the foundations of website development with search engine optimization, mobile advertising, inbound marketing, social media, and paid search.
Prerequisites & Notes
PRQ: All Phase One courses, and MKTG 603, and MKTG 654, or consent of department.
Credits: 3
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MKTG 671 - Digital Marketing and Search Engine Optimization
Examination of effective digital marketing campaigns. Topics include a study of leading paid search, display, and mobile advertising platforms, as well as selecting keywords and testing content for maximum ROI. Provides a pathway for earning certifications for the most relevant search engines.
Prerequisites & Notes
PRQ: MKTG 603 and MKTG 670, or consent of department.
Credits: 2
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MKTG 672 - Mobile Marketing
Analysis of how mobile marketing helps organizations reach a specific audience on their smartphones, tablets, and other related devices. Designed to help marketers understand the latest mobile technologies and create compelling campaigns that take advantage of them.
Prerequisites & Notes
PRQ: MKTG 603 and MKTG 670, or consent of department.
Credits: 2
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MKTG 673 - Social Media Marketing and Advertising
In-depth examination of the use of social media platforms and websites to promote a product or service. Covers topics such as developing social media content calendars, using automated tools to manage campaigns and develop advertising campaigns that produce sales leads. Provides a pathway for earning relevant certifications for several leading social media platforms.
Prerequisites & Notes
PRQ: MKTG 603 and MKTG 670, or consent of department.
Credits: 2
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MKTG 674 - Digital Marketing Campaign Measurement
Develop means to use enterprise analytics tools to measure website, app, digital, and offline data to gain customer insights. Provides a pathway for earning certifications for leading search engine analytics tools.
Prerequisites & Notes
PRQ: MKTG 603 and MKTG 670, or consent of department.
Credits: 2
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MKTG 675 - Content Marketing
Development of a content marketing strategy that aligns with the organization’s sales and marketing objectives prior to implementing social media channels. Covers how to choose a content marketing platform, build and optimize a blog, develop a comprehensive content calendar, and optimize inbound marketing content to improve organic search results and generate traffic to an organization’s website.
Prerequisites & Notes
PRQ: MKTG 603 and MKTG 670, or consent of department.
Credits: 2
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MKTG 677 - Building and Managing Responsive Websites
Design and implementation of websites which will serve as the center of an organization’s digital marketing universe. Development of responsive designs that can be viewed on any desktop or mobile device. Provides the strategic and marketing framework in a hands-on manner to using open-source content management systems to create, optimize, and promote responsive websites that integrate seamlessly with social media channels and blogs.
Prerequisites & Notes
PRQ: MKTG 603 and MKTG 670, or consent of department.
Credits: 2
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MKTG 678 - Marketing Data Visualization
Learn how to visualize data to speed decision making by using digital marketing data sets. Topics include data acquisition, data cleansing, creating calculated measures, deciding on types of visualization, and building reports and dashboards.
Prerequisites & Notes
PRQ: MKTG 603 and MKTG 670, or consent of department.
Credits: 2
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