Jul 25, 2024  
2014-2015 Graduate Catalog 
    
2014-2015 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

FCNS 568 - Consumer Behavior Related to Apparel


Analysis of acquisition and consumption of apparel from perspectives of motivation, perception, learning, and attitude formation. Effects of factors constituting life style of families in various socioeconomic, ethnic, and age groups. Not available for credit to students with previous credit in MKTG 325.

Prerequisites & Notes
Recommended: Undergraduate courses in fashion industries, introduction to psychology, and introduction to sociology. PRQ: Consent of school.

Credits: 3