Mar 28, 2024  
2015-2016 Undergraduate Catalog 
    
2015-2016 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 355 - Multichannel Direct Marketing


Survey of all aspects of direct marketing through multiple channels. Traditional direct marketing topics including direct mail, retail direct marketing, print media, and list management. Current topics including electronic media, interactive marketing, customer relationship marketing, strategic database marketing, and privacy issues.

Prerequisites & Notes
PRQ: MKTG 310 or UBUS 310.

Credits: 3