Mar 29, 2024  
2015-2016 Undergraduate Catalog 
    
2015-2016 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 365 - Principles of Retailing


Crosslisted as FCNS 365X. Study of retail institutions; store organization, location strategy, merchandising, inventory control, customer communication, price determination, and the management of retail salespersons.

Prerequisites & Notes
PRQ: MKTG 310 or UBUS 310.

Credits: 3