Apr 19, 2024  
2015-2016 Undergraduate Catalog 
    
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2015-2016 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 370 - Internet Marketing

Introduction to business functions using the Internet. Topics include the World Wide Web, discussion groups, email, the different functions and applications of the Internet, and how interactive technologies have changed business and consumer practices. Emphasis on the effect of the use of interactive technology on a company’s existing market mix and current and potential uses of the Internet for marketing tactics and strategies.

Prerequisites & Notes
PRQ: MKTG 310 or UBUS 310.

Credits: 3