Mar 28, 2024  
2015-2016 Undergraduate Catalog 
    
2015-2016 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 410 - Professional Selling and Cultural Perspectives


Short-term course that joins students from other countries with NIU students to study cultural differences in professional selling in a global economy. Course includes a company visit, out-of-class project, salesperson shadowing, two to three role plays and discussion of cultural factors influencing professional selling within the international environment. Students may not receive credit for both MKTG 410 and MKTG 450.

Prerequisites & Notes
PRQ: MKTG 350 or consent of department.

Credits: 3