Apr 23, 2024  
2015-2016 Undergraduate Catalog 
    
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2015-2016 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 467 - Global Marketing Management

Examination of the strategic aspects of global marketing with focus on developing and analyzing marketing strategies for multinational corporations using an experiential learning approach.

Prerequisites & Notes
PRQ: MKTG 367.

Credits: 3