Mar 29, 2024  
2015-2016 Undergraduate Catalog 
    
2015-2016 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 470 - Interactive Marketing Technology


Analysis and implementation of the technology used to support interactive marketing systems for business-to-business and business-to-customer marketing strategies. Topics include but are not limited to multichannel campaign management, search engine optimization technology and social networking applications. Requires students to use marketing technologies to plan and implement a project to create value for a client organization.

Prerequisites & Notes
PRQ: UBUS 310 or MKTG 310, and MKTG 370 and consent of department.

Credits: 3