Feb 07, 2023  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

COMS 461B - Organizational Communication: External


Focus placed on communication in the contexts of advertising, marketing, public relations, sales, media relations, lobbying, and crisis management with special consideration of the ethical dimension. Examines the communication of an organization and its members with stakeholders such as clients, potential customers, suppliers, investors, or others experiencing some impact from the organization.

Prerequisites & Notes
PRQ: COMS 302.

Credits: 3