Jan 02, 2025  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 310 - Principles of Marketing

Basic understanding of marketing and the operation of marketing systems. Focus on the firm managing its marketing efforts and its relation to society and the world. Topics include evaluating market opportunities; buyer behavior; market segmentation, targeting, and positioning; market strategy and planning; development of marketing mix; and marketing organization and control. Not open to majors in the College of Business.

Prerequisites & Notes
PRQ: Business majors must have a C or better in each of the 100- and 200-level courses in the Business Core, a GPA of 2.50 or better, and a minimum of 45 earned credit hours; nonbusiness majors must have sophomore standing.

Credits: 3