Jan 02, 2025  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 446 - Sales Leadership, Metrics, and Application

Development of sales leadership for team culture and dynamics, recruiting and selecting sales force, evaluation of representative performance metrics and compensation. Creating value proposition and multi-product portfolio analysis through a series of case study presentations utilizing industry specialists.

Prerequisites & Notes
PRQ: MKTG 350.

Credits: 3