Apr 19, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 440 - Contemporary Leadership in Sales

Draws on insights from industry leaders to examine topics in professional selling as they relate to the sales person and to sales strategy including consensus and social selling, personal branding, and sales ethics.

Prerequisites & Notes
PRQ: MKTG 350 (for all majors); grade of C or better in each of the following: MKTG 295 and FINA 320 and MGMT 335 and OMIS 338 (for business majors).

Credits: 3