Mar 28, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 367 - Principles of Global Marketing


Study of marketing emphasizing the role global business plays in the success of companies and nations. Includes issues pertaining to the marketing mix in a global business environment along with economic, political, and legal conditions. In-depth discussion of their relevance to the U.S. economy.

Prerequisites & Notes
PRQ: MKTG 295.

Credits: 3