Mar 29, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 425 - Services Marketing


Analysis of how services marketing differs from goods marketing and how services marketers can effectively manage the elements of service delivery to enhance service quality and customer satisfaction. Topics include the distinct elements of services marketing, service quality determination, understanding customer expectations, designing service standards to meet customer expectations, managing contact personnel’s delivery to service standards, and matching service communications with service delivery.

Prerequisites & Notes
PRQ: Grade of C or better in each of the following: MKTG 295 and FINA 320 and MGMT 335 and OMIS 338 (for business majors); MKTG 295 (for non-business majors).

Credits: 3