Dec 26, 2024  
2022-2023 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Catalog Guide
  Academic Calendar
  Introduction to NIU
  Academic Information
  Undergraduate Courses
  Undergraduate Academic Programs
  Admission
  Limited Admissions and Limited Retention
  Academic Regulations
  Undergraduate Programs
  General Education Requirements
  Writing Infused Courses
  Human Diversity Requirement List of Courses
  University Graduation Requirements
  Educator Licensure Requirements
  Other Graduation Requirements
  College of Business
  College of Education
  College of Engineering and Engineering Technology
  College of Health and Human Sciences
  College of Liberal Arts and Sciences
  College of Visual and Performing Arts
  Other Academic Units
  Inter-College Interdisciplinary Programs
  Interdisciplinary Courses
  Course Descriptions
  Articulation Curriculum
  Expenses
  Financial Aid and Scholarships
  University Services
  University Administration
  Legal Notices
  Campus Maps
  2022-2023 Undergraduate Catalog PDF
HELP
2022-2023 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 470 - Interactive Marketing Technology

Analysis and implementation of the technology used to support interactive marketing systems for business-to-business and business-to-customer marketing strategies. Topics include but are not limited to multichannel campaign management, search engine optimization technology and social networking applications. Requires students to use marketing technologies to plan and implement a project to create value for a client organization.

Prerequisites & Notes
PRQ: MKTG 370 (for all majors); grade of C or better in each of the following: MKTG 295 and FINA 320 and MGMT 335 and OMIS 338 (for business majors).

Credits: 3