Nov 24, 2024  
2022-2023 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Catalog Guide
  Academic Calendar
  Introduction to NIU
  Academic Information
  Undergraduate Courses
  Undergraduate Academic Programs
  Admission
  Limited Admissions and Limited Retention
  Academic Regulations
  Undergraduate Programs
  General Education Requirements
  Writing Infused Courses
  Human Diversity Requirement List of Courses
  University Graduation Requirements
  Educator Licensure Requirements
  Other Graduation Requirements
  College of Business
  College of Education
  College of Engineering and Engineering Technology
  College of Health and Human Sciences
  College of Liberal Arts and Sciences
  College of Visual and Performing Arts
  Other Academic Units
  Inter-College Interdisciplinary Programs
  Interdisciplinary Courses
  Course Descriptions
  Articulation Curriculum
  Expenses
  Financial Aid and Scholarships
  University Services
  University Administration
  Legal Notices
  Campus Maps
  2022-2023 Undergraduate Catalog PDF
HELP
2022-2023 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

FSMD 458 - Omni-Channel Fashion Retailing

In-depth examination of multiple channels of fashion retailing comparing traditional brick-and-mortar stores, e-commerce, and social media. Emphasis on the enhancement of consumers’ online shopping experiences and the engagement of consumers in an online retail environment.

Prerequisites & Notes
PRQ: FSMD 152 and FSMD 258 with a C or better, and FSMD 272.

Credits: 3