Apr 20, 2024  
2022-2023 Undergraduate Catalog 
    
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2022-2023 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 411 - Strategic Selling Perspectives

Travel to locations to study strategies, trends, and the dynamics of attracting and maintaining customer relationships across varied industries (e.g., technology, health-care, sports/entertainment, etc.). Company visits, presentations, and cultural requirements/visits. Engagement in activities that improve understanding of sales strategy development and implementation. Destinations may rotate so students should consult the department to determine the current field study.

Prerequisites & Notes
PRQ: MKTG 350 and consent of department.

Credits: 3