Feb 02, 2023  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog

OMIS 474 - Digital Analytics


Overview of key concepts, tools, and analysis techniques of quantitative internet data to optimize websites and web marketing initiatives, including search engine optimization, tracking, and website traffic via pay per click.

Prerequisites & Notes
PRQ: OMIS 452. CRQ: OMIS 324.

Credits: 3