Nov 26, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 625 - Buyer Behavior

Examination of factors that influence the consumer decision-making process for purchase, use, and disposition of goods and services. Emphasis on how concepts from psychology, sociology, economics, and related social sciences influence design and development of marketing strategies.

Prerequisites & Notes
PRQ: MKTG 505 or consent of department.

Credits: 3