Oct 12, 2024  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 626 - Brand Strategy


Comprehensive survey of strategies and tactics that enhance corporate brand equity. Topics include brand equity valuation, internal branding, co-branding, brand communication, and brand leveraging. Successful and unsuccessful applied brand initiatives.

Prerequisites & Notes
PRQ: MKTG 505 or consent of department.

Credits: 3