Apr 19, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 656 - Global Marketing Strategy

Role of global marketing operations in a firm’s overall competitive strategy. Integration of global marketing responsibility with other functions of the firm. Emphasis on current issues in global competitive environment as they pertain to marketing strategy.

Prerequisites & Notes
PRQ: MKTG 505 or consent of department.

Credits: 3