Oct 18, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 640 - Digital Selling Strategy

Explore digital selling and its evolving impact on the buying-selling process and landscape. Leverage tools and techniques to connect with buyers, creating content to engage, building networks, and identifying effective technology interfaces. These components are combined to craft digital strategies to assist customers’ journeys and firm readiness.

Prerequisites & Notes
PRQ: All Phase One courses or consent of department.

Credits: 3